Kalyan Jewellers has announced the appointment of Bollywood actress Katrina Kaif as its global brand ambassador. Katrina will be the face of Kalyan’s existing and soon to launch product portfolios.
With this association, Katrina joins an eclectic group of brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.
Commenting on the collaboration, Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers said, “Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomizes the quintessential woman of today –confident, progressive and with the courage of her conviction. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. She has built a significant fan base not only in India but globally. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.”
Katrina will endorse Kalyan’s jewellery collections and will also be part of the brand’s customer engagement programmes across its showrooms in India and West Asia. In India, she will predominantly feature in the company’s communication campaigns, especially in the Northern and Western markets.
“We would like to sincerely thank Sonam Kapoor for augmenting the product propositions of brand Kalyan over the past two years and helping strengthening its status as one of India’s most trusted jewellery brand,” Kalyanaraman added further.