Graphic India announced the release of ‘18 Days: The Mahabharata’ on Sharechat’s mobile platform, according to a report in the License India.
Graphic India is the creator of original superheroes, whereas, ShareChat is India’s fastest growing vernacular social network platform.
The series will reinvent the epic Mahabharata myth in a visually new and powerful way never before seen on mobile devices. The ‘18 Days’ graphic novels were created by legendary comic book writer Grant Morrison, and featuring art was done by Graphic India’s EVP Creative, and Jeevan J Kang.
The short-form motion comic series has already seen explosive consumption by Sharechat’s, Hindi and regional language mobile users.
Moreover, Graphic is also planning additional regional languages for the 18 Days digital series as well as a number of new motion comic totles which, all of which, are slated to be released on Sharechat soon
“Digital video content for mobile continues to be one of the fastest growing segments in entertainment across India today. We are thrilled to bring our groundbreaking ‘18 Days’ motion comic series to Sharechat and their vast regional language audience,” commented, Sharad Devarajan, Co-Founder and CEO of Graphic India.
ShareChat was launched on April 2, and since then, the comics have received over 10 million impressions and have been shared 15,000 times.
“We would like to congratulate Graphic India for crossing the 10 million video views milestone on ShareChat. The success of 18-Days validates ShareChat Talkies as a platform that allows digital studios creating content for Indian regional languages, in reaching out to a massive audience who prefer using the internet in their mother tongue. The demand for vernacular Indian content is ever increasing and we are glad that ShareChat is becoming the go to platform for content discovery among the internet users of Bharat,” Said Sunil Kamath, CBO, ShareChat.
18 Days tells the story of three generations of super-warriors, meeting for the final battle of their age, a climactic war that ends their age and begins the current age of man.