Bulldog Licensing has unveiled a new collaboration between alternative UK fashion brand Alice Vandy, and American Greetings Entertainment’s iconic brand, Care Bears – Care Bears X Planet Vandy.
Care Bears is a pop-culture phenomenon that captures hearts and minds of kids and adults alike. Launched in 1982, the brand continues to reach new generations with TV series “Welcome to Care-a-Lot” and “Care Bears and Cousins”. Known for their vibrant colours and emotionally-themed belly badges, Care Bears have become a popular trend in the fashion world.
“The collaboration between Alice Vandy and Care Bears is a really innovative and imaginative use of the Care Bears brand. It shows that the brand has significant appeal to adults, as well as children,” said Bulldog Retail Licensing Manager Lindsey Chester about the association.
Alice Vandy is an alternative UK-based brand that creates unique, fun clothing that fuses fairy-tale fantasy with youthful streetwear. Her clothing is notorious for bold signature prints. The
Commenting on the collaboration, Alice Vandy said, “Care Bears colour palette aligns perfectly with my Planet Vandy aesthetic so combining the personalities of both brands was seamless. The result has been exactly what I envisaged from the start.”
Care Bears adult clothing range features a crop-top, leggings, catsuit, and bodycon dress. The collection has been a huge hit with consumers, and initial stock of the leggings and crop tops sold out within six days.
Roubina Minassian, International Licensing Director at American Greetings Entertainment said, “We are very excited to be partnering with Alice Vandy, who brings a fashionable edge to our renowned pop-culture brand. Care Bears embodies colours and emotions, and this first collection is a fantastic testament to that!”
The exclusive products can be found online at — www.alicevandy.com, with international shipping available in various territories.