Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB) during the 11th edition of the Indian Premier League 2018 (IPL).
WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s designs off the field and sporting the WROGN logo on their caps and helmets during the games. WROGN’s as part of the deal will also have rights to certain in-Stadia branding during RCB’s home games.
Commenting on the association, Anjana Reddy, Founder, USPL said, “We are delighted that this season, two of our fashion brands WROGN and IMARA are associating with team RCB. This will give fans and our customers the opportunity to engage with the team and watch them in action!”
Anjana feels there has been a global increase in female viewership for sports events in India. “The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45% of its viewers as females,” she further added.
IMARA is the first women’s brand in the country to be an official lifestyle partner for a team in the IPL, endorsed by Bollywood actress Jacqueline Fernandez.
“I am delighted with IMARA’s association with RCB as the Official Lifestyle Partner. It is a matter of pride that my brand IMARA will be the first women’s fashion brand to have this association,” Jacqueline was quoted as saying about the collaboration.
The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA, including the official websites and social media channels. Customers will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.
Commenting on the collaboration, Amrit Thomas, Chairman, RCB said, “We are glad to be associated this season with WROGN again and extend the association to IMARA, which will be appreciated by the female fans of team RCB.”
Recently, the RCB has announced HP Inc India as their principal sponsor for the upcoming IPL. As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management.