Brand & Lifestyle Celebrity 

Tetley Green Tea appoints Deepika Padukone as brand ambassador

Reading Time: 2 minutes Post Views: 9,769 Tata Global Beverages announced the appointment of Bollywood actress Deepika Padukone as its brand ambassador for Tetley Green Tea. The brand was earlier endorsed by Kareena Kapoor Khan. “We pioneered the green tea wave in India and fully understand its reported health benefits. The new campaign is an effort to reiterate the credibility of those benefits,” said Sushant Dash, Regional Head – India and Middle East, TGBL. The company has rolled out a new campaign, made by advertising agency Mullen Lintas, featuring Padukone giving in to temptations…

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Corporate Brand 

WOW! Unlimited Media’s Mainframe Studios debuts new productions

Reading Time: 2 minutes Post Views: 3,601 WOW! Unlimited Media Inc. continues to make inroads in the competitive marketplace of kids and youth entertainment. Mainframe Studios, WOW’s Vancouver based animated and live-action television production studio, is about to debut projects that reach a broad demographic. While it continues to offer traditionally accessible fare, the company is embracing the new digital options that showcase its innovation and production expertise. Mainframe Studios’ highly anticipated hybrid live-action /CG animated series ReBoot: The Guardian Code, will premiere as a Netflix original series worldwide on March 30, followed by…

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Corporate Brand 

To mark 35 years of creativity, Studio Pascal Blais becomes TONIC DNA

Reading Time: 2 minutes Post Views: 3,282 To mark 35 years of creativity and innovation, internationally acclaimed and Academy Award winning Studio Pascal Blais has reinvented its brand with a new name and image that represents the essence of the organization. The animation production studio will be known as TONIC DNA. The TONIC DNA team is made up of internationally awarded directors, artists and animation experts, known for the range of animation styles they’ve mastered including 2D, 3D/CGI, Motion Graphics, Stop-Motion, VFX and Live-Action. The studio’s productions include Academy Award Winner The Old Man…

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Celebrity Character & Entertainment 

Rana Daggubati turns Thanos, joins ‘Avengers: Infinity War’

Reading Time: 3 minutes Post Views: 4,034 Actor Rana Daggubati, popularly known for his role in Baahubali as Bhallaladeva, has lent his voice to the character of Thanos for the Telugu version of Hollywood film “Avengers: Infinity War”. Marvel Studios’ “Avengers: Infinity War”, which features an ensemble of superheroes including Captain America, will release worldwide on April 27. Disney India, in a move to expand its localisation efforts, has signed on Rana to lend his voice for the villainous character. “I’ve grown up reading Marvel Comics and Marvel movies with their intricately woven storylines.…

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Art & Design Corporate Brand 

Forget Disneyland, visit Bordeaux’s City of Wine for a special retreat

Reading Time: 2 minutes Post Views: 3,735 Bored of visiting Hong Kong Disneyland again and again? Then, this time, you must try authentic French theme park, and head down to Bordeaux instead. La Cité du Vin, or ‘The City of Wine’, offers 20 themed areas exploring the history and culture of wine. You can pay €20, or $24,80 for admission to the park’s permanent tour, a multimedia guide, and one glass of wine at the end of the day. Interestingly, you can choose your complimentary glass of wine from a wide range of variety…

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Character & Entertainment Character Licensing 

20th Century Fox, Krispy Kreme to bring Simpson’s pink D’ohnuts

Reading Time: < 1 minute Post Views: 3,653 20th Century Fox and Krispy Kreme Doughnuts is all set to collaborate to release the first official “The Simpsons” D’ohnut bakery treat in Australia. To commemorate the occasion, the two companies will host a series of giveaway events, including complimentary d’ohnuts with the last name Simpson. The “Simpsons” D’ohnut features a classic Krispy Kreme original glaze doughnut dipped in strawberry-flavored white chocolate truffle with coloured sprinkles. The dish was modeled after Homer Simpson’s favorite snack. Homer Simpson’s iconic pink treat will be available to consumers in several…

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Know-How Music Music Licensing 

All you need to know about Music Licensing

Reading Time: 4 minutes Post Views: 3,653 With the increase in the number of independent artists, it’s very important to educate about music licensing, which sometimes gets very complicated. However, if you know what to look for, it doesn’t seem confusing! Let’s break it down for you: What is Music Licensing? Music licensing is the licensed use of copyrighted music. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. A purchaser has limited rights to use the work without a separate…

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People 

CN appoints Vikram Sharma as head for licensing, merchandising in APAC

Reading Time: 2 minutes Post Views: 3,188 Turner Asia Pacific has appointed Vikram Sharma, Vice President of Cartoon Network Enterprises (CNE) to head its regional licensing and merchandising division. In the new profile, Sharma is tasked with driving sales across the whole region for its branded toys, apparel, home entertainment, publishing and lifestyle products, as well as live events and themed entertainment. Major franchises and IP under CNE’s management from the Cartoon Network portfolio of shows including Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as…

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Collaborations 

Toonz, XrisP announce 3D CGI series ‘The Story of Bookworm GOGO’

Reading Time: 2 minutes Post Views: 4,505   Toonz Animation India, the international animation production division of Toonz Media Group based in Trivandrum, India, and the Korean producer XrisP Co. Ltd proudly announce the co-production and global distribution deal for ‘The Story of Bookworm GOGO’, that will become a 104 episode by 5 minutes series. The series is based on a concept developed by XrisP and follows the enchanting stories of GOGO, a curious bookworm who ventures into the stack of books piled up inside the used bookstore where he lives. Aimed at 0-4…

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Brand & Lifestyle Fashion & Accessories Sports 

MLB acquires new licensed apparel line from Tommy Bahama, Carhartt

Reading Time: < 1 minute Post Views: 4,494 Celebrating the start of 2018 season, Major League Baseball has come up with new licensed apparel collections from Tommy Bahama and Carhartt. Tommy Bahama has unveiled another collection of men’s apparel that includes relaxed, island-inspired styles for camp shirts, and knits. The range is available at Tommy Bahama stores, select MLB team stores, and on the online portal at TommyBahama.com. Meanwhile, Carhartt and global lifestyle brand ’47 have partnered for a headwear that celebrates all 30 Major League Baseball teams and its fans, including three hat styles…

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