Social networking giant Facebook has signed a licensing agreement with major record label Warner Music. The new partnership will cover the music company’s recorded music and music publishing catalogs for use in social media.
Under the agreement, users of Facebook, Instagram, Messenger and Oculus will be able to upload and share videos containing licensed music in the Warner Music and Warner/Chappell catalogs.
The deal paves the way for social media users to create, upload and share videos with licensed music from artists and songwriters, without their posts getting pulled down over copyright violations.
“The team at Facebook is creating a truly innovative product and is showing real commitment to its participation in the growth of the music business,” Eric Mackay, Warner’s executive vice president of global digital strategy, said in a statement.
The deal is a part of Facebook’s expanding music strategy to establish itself as a valuable ecosystem for music rights holders.
“When Facebook and music come together, we have the power to bring people closer together,” Tamara Hrivnak, Head of Facebook’s music partnerships division said in an official statement.
With the deal, Warner joins major music labels Universal Music Group and Sony/ATV Music Publishing in working with Facebook to bring licensed music to the social media platform.
“Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists,” said Ole Obermann, WMG chief digital officer. “Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped,” he added.
Warner represents a massive band of artists including Ed Sheeran, Eagles, Jay Z and Nina Coldplay, Charli XCX, Twenty One Pilots and Simone.
Facebook had 2.2 billion monthly active users and Instagram 800 million till fourth quarter of 2017.