In another step of preparation for the celebration, College Football 150th Anniversary, a non-profit formed to celebrate 150 seasons of collegiate football, has announced a partnership with IMG College Licensing to serve as the exclusive product licensing agent for all celebration-related items.
According to the agreement, IMG will work across a variety of consumer product categories to highlight the history and traditions of the sport. Additionally, the licensing company will also be highlighting its contributions to American society and culture over 150 years.
“This is yet another step in the planning for a celebration that will highlight all that is good about college football,” said Kevin Weiberg, executive director, College Football 150th Anniversary.
The 150th anniversary of college football will kick off next year.
“College football is woven into the fabric of America, and we look forward to creating quality products and innovative marketing opportunities that allow consumers to express their college football fandom,” said Cory Moss, senior vice president and managing director, IMG College Licensing.
Besides, television network ESPN will celebrate college football’s 150th anniversary throughout 2019. “150 consecutive days of cross-platform original storytelling that will begin in August 2019 and finish up at the 2020 National Championship Game from New Orleans,” ESPN stated.
IMG College Licensing is the world’s No. 10 largest licensor with an estimated $4.5 billion in retail sales in 2016 according to License Global’s annual Top 150 Global Licensors report. The company represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA.
The first college football game was held between Princeton University and Rutgers University on November 6, 1869.