Barbadian singing sensation Rihanna’s fashion and beauty empire continues to grow. According to media reports, the 30-year-old singer is launching her own brand of lingerie.
TechStyle Fashion Group is reportedly to be working on a deal with singer Rihanna for the lingerie line. The star is said to have been working on the project for more than a year with samples already produced.
However, there is no official confirmation yet.
TechStyle’s portfolio currently includes brands JustFab, FabKids, ShoeDazzle and Kate Hudson’s athleisure brand Fabletics.
Besides, Rihanna is already a proud owner of super-successful makeup line, Fenty Beauty and Puma x Fenty apparel line, which is on track to surpass the sales of Kylie Cosmetics and KKW Beauty. She also has nine different fragrances, including Reb’l, Reb’l Fleur, Nude, Rogue, Rogue Love, Rogue Man, RiRi, RiRi Crush, and RiRi Kiss.
Before foraying into the entrepreneurial journey, the singer also collaborated with Dior on sunglasses and Manolo Blahnik on shoes in 2016.
Rihanna announced that she is planning to merge two brands to launch a joint collection titled FENTYXPUMA which will be available for purchase from March 15 onwards.