Celebrity Collaborations Fashion & Accessories Fashion Licensing 

Madonna doing a beauty collaboration with Kim Kardashian? Find out the truth here

Reading Time: 2 minutes Post Views: 3,758 Attention fashionistas! The hottest beauty collaboration of 2018 is on its way. Alabasas-based American sweetheart Kimberly Noel Kardashian West and the most iconic entertainer of all time, Madonna Louise Ciccone are cooking up something big via their respective beauty brands — MDNA Skin and KKW Beauty. Giving a small insight, the queen of pop took to the Instagram and wrote, “When Worlds Collide” When Worlds Collide 🌏🌎🌏@mdnaskin 🌪🌪🌪. @kkwbeauty @nunoxico #beauty #skincare #mdnaskin #kkwbeauty #thermalwaters #reinventyourself 💕🌈🎉💕🌈🎉💕🌈🎉💕🌈 A post shared by Madonna (@madonna) on Mar 7, 2018…

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Collaborations 

National Geographic tunes into orchestral pieces

Reading Time: < 1 minute Post Views: 2,118 National Geographic Partners has joined with Jason Michael Paul Entertainment to present the musical event “National Geographic: Symphony for Our World.” The inaugural performance will take place at the Louise M. Davies Symphony Hall in San Francisco on Earth Day in April 22. Theme created by Bleeding Fingers Music, the 90-minute live orchestral performance will combine National Geographic’s natural history footage with an original symphony. MGP Live has also signed as the show’s official promoter with more than 50 shows planned through 2018. “We’re excited to share…

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Fashion & Accessories 

Now, get MTV’s 90s era look with Forever 21. Here’s how

Reading Time: < 1 minute Post Views: 4,047 To pay homage to MTV’s ‘90s era, Viacom Consumer Products has partnered up with retailer Forever 21 for an exclusive clothing line. The collaboration will feature a host of vintage-inspired pieces that celebrate the aesthetic and energy of the network in the 1990’s. The F21 x MTV collection will comprise of women’s t-shirts, crop tops and bikinis, as well as men’s t-shirts, caps and trunks. “MTV is one of the most iconic networks, and its fans span generations, demographics, cultures and continents. We were very excited to…

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Celebrity Corporate Brand People 

Virat Kohli named first brand ambassador for Uber India

Reading Time: 2 minutes Post Views: 2,819 After Gionee mobile brand, Virat Kohli has been appointed as the brand ambassador for Uber India. Kohli, the captain of the Indian Cricket team, will now be the face of the brand across the Asia Pacific region. Besides being the face of the brand, Virat will be actively involved in a series of marketing and customer experience initiatives to be rolled out by Uber India. Uber India’s association with Virat Kohli will mean that the ride-sharing app will lay the foundation for a host of brand-led interventions…

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Art & Design Know-How 

FREAKY FRIDAY: Art Licensing 101 – Understanding the basics of an artist’s income

Reading Time: 5 minutes Post Views: 2,805 Licensing is a billion-dollar industry and ‘Art Licensing’ only makes up 10 percent of all licensing. Art licensing is growing every day with a variety of products focused on brands, and identifiable artists being collected by name and style. However, when artists first learn about the concept of art licensing, they are full of questions.  They want to understand what it is, how it works, and if it is for them. Artists understand the language of brush strokes, and it’s a very daunting task to become legal…

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Apparel Licensing Celebrity 

After foraying into beauty empire, Rihanna to launch lingerie line

Reading Time: < 1 minute Post Views: 4,537 Barbadian singing sensation Rihanna’s fashion and beauty empire continues to grow. According to media reports, the 30-year-old singer is launching her own brand of lingerie. TechStyle Fashion Group is reportedly to be working on a deal with singer Rihanna for the lingerie line. The star is said to have been working on the project for more than a year with samples already produced. However, there is no official confirmation yet. TechStyle’s portfolio currently includes brands JustFab, FabKids, ShoeDazzle and Kate Hudson’s athleisure brand Fabletics. Besides, Rihanna is…

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TV & Films 

After Nickelodeon, Cartoon Network reveals new series and revamped shows

Reading Time: 2 minutes Post Views: 19,924 After Nickelodeon, Cartoon Network has unveiled a slate of new content at its annual upfront presentation 2018-19 including Infinity Train, Apple & Onion, Summer Camp Island among others. According to an official company statement, the new series will mark the network’s largest slate of content to date from a new wave of creators telling stories that are relevant and reflective of today’s generation kids. Check out the new shows:  “Infinity Train,” a mystery adventure which deals with the story of a young girl named Tulip after she…

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Event Event News 

Save the date! Kazachok Licensing Forum 2018 to be held in Paris from April 4-5

Reading Time: < 1 minute Post Views: 4,041 The Kazachok Licensing Forum 2018 will take place from April 4 to April 5 in Paris. The forum also focuses on providing the most interesting content including the latest market trends. For 15 years, this show has become an annual rendezvous for the French licensing industry. These two days of forum are punctuated by special meetings on stands, conferences, quality workshops and creative events and the famous licensing night. More than 60 exhibitors will present with not less than 1200 properties. All actors from the licensing market…

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Brand Licensing Toys & Games 

Brand Pokémon continues to rule in 2017, toys and card sales spike in Europe

Reading Time: 2 minutes Post Views: 7,795 It may have been the year after the Pokémon Go phenomenon, but Pokémon toys and merchandise continued to be a major success throughout 2017. The Pokémon Company International has announced that the brand has beat the 2016 sales record. According to the data released from NPD, and transmitted by The Pokémon Company, trading Euro100 million was spent on the Pokémon Trading Card Game last year, which gave the company an 82% share of the market (total sales of strategic trading cards was at Euro 122 million for…

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