The Pandey brothers Piyush Pandey and Prasoon Pandey have come a long way today in the advertising world from making advertising relatable to lay consumers, breaking the stranglehold of English-led to now becoming the first Asians to be conferred with the Lion of St Mark, a title given to the most outstanding contribution for creativity in advertising. In short, one can say that the Pandey brothers have changed the face of creativity in India and far beyond.
In appreciation of their noteworthy body of work, IAA felicitated the ace admen on January 7 for keeping the flag of Indian creativity flying high.
Speaking about his times spent with the Pandey brothers and the journey of Cannes, Pradeep Guha, MD, 9X Media said. “When Piyush was to represent India at Cannes and be a part of the jury, it was a proud moment for all of us,” reminisced Guha.
“Piyush is one person who brought a huge respect for people who to respect their mother tongue. India as a country has evolved where English was the thing even in Indian advertising. They created ads in Hindi and he established the fact that if you think in your mother tongue, it’s the best and creativity always comes from the heart. This is the biggest service he has done to the industry which has been the biggest turnaround,” observed Avinash Pandey, COO, ABP.
On his part, Prasoon Pandey said that “Our body of work is deeply rooted in the Indian ethos and from a slice of life. It is because we are passionate and love our country. ”
On the occasion, industry veteran Roger Pereira was also presented with the IAA Global Honorary Membership which had been recently conferred on him at Bucharest.
The event was presented by the IAA and ABP News.