Merchandise Licensing 

Tata International settles licensing pact row with Aerosoles

Reading Time: 2 minutes Post Views: 4,316 After the companies settled a licensing pact issue related to Aerosoles, India’s largest exporter of leather and shoes, Tata International has started withdrawing its objection to the restructuring plan of US-based Aerogroup International Inc famous for its Aerosoles brand of women’s footwear. As per the revised agreement, the contract between Tata International and Aerogroup will continue to remain in effect till March 2019. Aerosoles was launched in India by Tata International in November 2014, about two years after Aerogroup International and Tata International announced a strategic alliance…

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Celebrity Licensing 

Shilpa Shetty’s celebrity cooking game launched globally

Reading Time: 2 minutes Post Views: 3,631 Shilpa Shetty’s Celebrity Cooking Game – Domestic Diva Successfully Launched Globally. The Game received over 200,000 downloads at launch. Viaan Studios, the Gaming arm of Ltd. set up by the husband wife team of Raj Kundra and Shilpa Shetty Shetty Kundra, has successfully launched the latter’s Celebrity Cooking Game -Domestic Diva. The game is free to download via Google Play Store and iOS Appstore and has received an overwhelming response worldwide with a superb overall rating of 4.63 indicating the quality of the gaming experience offered to gamers…

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Entertainment Licensing 

Saragama inks licensing deals with Amazon; looks at increase in revenue

Reading Time: 2 minutes Post Views: 2,911 Thanks to licensing deals with Amazon for it’s soon to launch Prime Music service and Apple Music, video and music content company Saregama is looking at a revenue jump beginning Q4 FY18. Yje two services were launched in the Indian market in 2015. Amazon has partnered with Saregama to stream the label’s catalogue of 117,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India. Interestingly, Amazon had inked licensing deal with Zee Music Company. “Licensing arrangements with Amazon and Apple will result…

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Coca Cola to work in tandem with Maharashtra government

Reading Time: < 1 minute Post Views: 2,802 After the Maharashtra Chief Minister Devendra Fadnavis having met Coca Cola president and CEO James Quincey in Davos, the soft drink major has agreed to work closely with the Maharashtra government on food processing, recycling of plastic and waste management. “Coca-Cola agreed to work closely with GoM on food processing, recycling of plastic and waste management,” the chief minister tweeted. The Maharashtra chief minister also attended the KPMG breakfast meeting following the meet. “Discussions were held on job creation in the new economy, automation and re-skilling and…

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