Apparel Licensing 

HRX eyes turnover of Rs. 500-crore by 2020

Fuelled by expansion in product categories and offline presence last year, Hrithik Roshan’s fashion brand HRX is eyeing a turnover of Rs. 500-crore by 2020 from its apparels and footwear section.

Besides, the company, which is co-owned by Hrithik Roshan and Exceed Entertainment, is looking to foray into personal care, sunglasses and backpack categories through licensing.

“We are aiming at a turnover of Rs. 500 crore in the next three years from the apparels and footwear section. In between we are in plans to expand the product categories and offer more in the space of active wear,” said Exceed Entertainment Managing Director and HRX co-founder Asfar Zaidi.

HRX, that has an exclusive association with Myntra for its range of products, got in a revenue of about Rs. 100 crore last year. The company which sells its products online is chalking out its calendar to expand in the offline space through multi brand outlets (MBOs) and exclusive brand outlets (EBOs).

The company recently launched HRX workout and MI HRX fitness band marking its entry into the physical fitness space and is exploring to enter into various new categories to augment its brand.

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