Brand Licensing 

Endemol Shine Group appoints Brands United to represent brand Master Chef in China

Global content creator Endemol Shine Group has taken the service of Brands United to represent the MasterChef brand for licensing in the Greater China region. Under the influence of the agreement, Brands United will aim to build brand awareness in the Chinese market through merchandise and promotional efforts. MasterChef is one of the most successful cookery TV shows in the world and has been adapted locally in 52 countries. Today, the brand extends across multiple licensed categories including publishing, consumer products, live events, travel, digital and more. “MasterChef is not…

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Game Licensing 

Dark Horse Comics in a licensing partnership with Mantic Games

Dark Horse  Comics has entered into a licensing partnership with Mantic Games for the worldwide rights to produce a game set in Mike Mignola’s inspirational Hellboy comic book universe. The Hellboy board game will be a cooperative experience in which players face off against some of the comic’s most famous foes. Up to four people take control of iconic BRPD members such as Hellboy, Abe Sapien and Roger the Homunculus, before exploring gothic locations and uncovering ancient artifacts. Set to make its debut in April 2018, the Hellboy board game will feature stunning, pre-assembled plastic…

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Food & Drink 

Bon Bon Buddies named as Best Consumables Licensee 2017

Bon Bon Buddies, the European manufacturer of character and branded confectionery, has been named as the Best Consumables Licensee 2017 at the inaugural Universal Studios UK Licensee Awards 2017. The awards, which were held at the Universal Partner Day in Picture House Central, London, saw Bon Bon Buddies named among seven businesses as one of the entertainment giant’s top licensees for the year. The confectioner was applauded for demonstrating the best performance, innovation and teamwork among some of the world’s most well-known brands and fellow finalists like Kinnerton, Finsbury Foods…

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Entertainment Licensing 

Hopster in an agreement with Sesame Street

The pre-school learning and entertainment app Hopster has got into an agreement with Sesame Workshop to include a suite of Sesame Street content on the platform across North America and the UK. The collection will include short form Sesame Street segments called Global Grover, Count TV and Best Friends. Hopster takes pride in featuring shows that are not only fun but have educational value too. With its focus on research-based early learning, Sesame Street will bring new assets to the platform to support the mission of helping kids learn through…

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Centum Books in a 3-year publishing deal with Marvel

Centum Books has entered into a three-year publishing partnership deal with Marvel. The deal covers the Marvel Cinematic Universe including Marvel Studios’ Black Panther, Marvel Studios’ Avengers: Infinity War and the fourth Avengers film. Centum formats will include movie tie in novels, illustrated storybooks, handbooks, activity, sticker and colouring books besides gifting lines for key seasonal events. Additionally, original storybooks will be released as part of the recently announced Treasure Cove Stories range. Geoffrey Reynolds, CEO of Centum Books said, “We are delighted to be joining forces with Marvel. This…

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Entertainment Licensing 

Sony/ATV sign licensing agreement with Facebook

Recently, Sony and ATV have signed a licensing agreement with Facebook Inc that will allow the social media platform’s users to upload and share videos from the music publishing company’s catalogue on Facebook and Instagram. The multi-year deal will allow artists associated with Sony/ATV like Bob Dylan, Taylor Swift and Ed Sheeran earn royalties from the use of their music on the social media platforms. Facebook’s deal with Sony/ATV follows a similar deal with Universal Music Group in December, to retain users and attract advertisers.  

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Apparel Licensing 

HRX eyes turnover of Rs. 500-crore by 2020

Fuelled by expansion in product categories and offline presence last year, Hrithik Roshan’s fashion brand HRX is eyeing a turnover of Rs. 500-crore by 2020 from its apparels and footwear section. Besides, the company, which is co-owned by Hrithik Roshan and Exceed Entertainment, is looking to foray into personal care, sunglasses and backpack categories through licensing. “We are aiming at a turnover of Rs. 500 crore in the next three years from the apparels and footwear section. In between we are in plans to expand the product categories and offer…

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Sports Licensing 

National Football League (NFL) in an agreement with Timex

The National Football League (NFL) has inked a licensing agreement with US watchmaker Timex, a wholly owned subsidiary of Dutch conglomerate the Timex Group. As per the deal, Timex will design and create watches honouring each of the 32 teams of the pre-eminent football league. Casual, dress and sporty watches will be made available to the men’s, women’s and youth markets for prices ranging from US$24.95 to US$89.95. The watches will feature NFL team logos along with matching dial and strap colours. The length and financial terms of the agreement have not…

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Global Licensing 

Lima adds two office bearers to its team

  The International Licensing Industry Merchandisers’ Association (LIMA) has added two new executives to its team in the form of Gisela Abrams who has been tapped as SVP of global partnerships and Sharon Weisman who has been named senior director of global business development. Weisman assumed her new role on January 2 while Abrams will join LIMA with effect from January 22. Both Abrams and Weisman will report to LIMA EVP Maura Regan. Abrams hails from Sesame Workshop, where she served as VP of international media business, Asia Pacific. In that role, she was…

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