Celebrity Licensing 

Sean Connery uses licensing as a weapon to sue those who use his name

Reading Time: 2 minutes Post Views: 3,580 A decision to trademark one’s name has become a fashion among younger, high earning celebrities in recent years. But no, not elderly actors as Sean Connery. But here he is all set to make big bucks by licensing his name. Documents filed in Europe and America show that Sir Connery has enlisted the help of lawyers to ensure that only he can turn a profit by licensing his name for use. With this endeavour, the 87-year-old joins global superstars like rapper 50 Cent and singer Beyonce in the move to…

Read More
Uncategorized 

Imperial War Museums ties up with Bradford Exchange

Reading Time: < 1 minute Post Views: 25,061 Imperial War Museums has tied up with Bradford Exchange for a range of consumer products inspired by the collections of the Museum. Under the terms of the agreement, Bradford Exchange will bring a variety of gifts and collectible products to consumers in the U.S., Canada, U.K. and Eire. Spotlight Licensing and Brand Management, IWM’s North American agency, brokered the deal. “The Bradford Exchange’s well-earned reputation for artistry and innovation makes them an ideal licensee for IWM,” said Carole Postal, president, Spotlight Licensing. “We look forward seeing Bradford…

Read More
Uncategorized 

Mondo TV in multi-territory publishing agreement with Penguin Random House Grupo Editorial

Reading Time: 2 minutes Post Views: 4,906 Mondo TV Iberoamerica has inked a multi-territory publishing agreement with Penguin Random House Grupo Editorial for its property Heidi Bienvenida. The two-year licensing agreement will see the Penguin Random House International launch more than 10 titles inspired by Mondo TV’s first live-action series entitled Heidi, Bienvenida a Casa. The books will be published in Spanish for the Latin American market and will be available in Colombia, Chile, Argentina, Uruguay and Paraguay. The agreement with Penguin Random House Grupo Editorial comes as Mondo TV Iberoamerica continues to establish licensing…

Read More
Uncategorized 

Caroline Mickler signs deal with Pyramid International

Reading Time: 2 minutes Post Views: 4,120 Caroline Mickler, the agency responsible for The Beatles’ licensing programme in alliance with Apple Corps, has signed a new deal with Pyramid International for a range of Beatles stationery. A wide selection of stationery items is planned, including notebooks, storage boxes, tags, sticky notes, pin badges, pens and pencils. There will also be pen and pencil sets and cases as well as multi-product gift sets. All the items in the range will be illustrated with a variety of imagery, including covers and logos from the legendary Sgt…

Read More
Brand Licensing 

LucasFilm teams up with Nissan

Reading Time: < 1 minute Post Views: 4,657 Inspired by the recently released film Star Wars: The Last Jedi, LucasFilm has teamed up with Nissan to create seven concept cars. The new collection honors the film’s characters on some of Nissan’s best-selling models that include the Rogue, Rogue Sport, and Altima with names including the 2018 Nissan Altima Special Forces Tie Fighter, 2018 Nissan Kylo Ren and 2018 Nissan Rogue Poe Dameron’s X-wing with BB-8. The customized vehicles will also feature underbody pulse lights, laser cannons, high gloss armor and more. “We’re back this year collaborating…

Read More
Brand Licensing 

BSA motorbikes coming to India

Reading Time: 2 minutes Post Views: 3,722 With the Christmas season prevailing, Anand Mahindra the Chairman of Mahindra Group thought this to be the right time to make a special announcement The picture of Santa riding a BSA motorbike reads: “I’ve retired my reindeer and sold my sleigh, I get around quicker by B.S.A.” Mahindra along with this image wrote on Twitter: “We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed…”…

Read More
Entertainment Licensing Sports Licensing 

Topps merges two divisions to create one

Reading Time: < 1 minute Post Views: 4,536 The Topps Company has merged its North American and international sports and entertainment divisions to create one global sports and entertainment division. Based in New York City, Topps is best known as a leading producer of basketball cards, football cards, baseball cards, hockey cards and other sports and non-sports themed trading cards. Besides, David Leiner, who currently serves as the company’s general manager of North American sports and entertainment has been appointed to oversee the new division as global general manager. Meanwhile, Chris Rodman, who led the international sports and entertainment division, will stay on…

Read More
Brand Licensing 

Toy licensing on a high in Europe

Reading Time: < 1 minute Post Views: 3,714 With worldwide retail sales of licensed sports products currently valued at $24.9 billion showing a 6 per cent growth over that of the previous year, many of Europe’s leading sports organisations are now seen expanding their licensing programmes to Asia, the U.S and beyond in a bid to further grow the presence of their brands. Brand Licensing Europe, in partnership with a website has published a free, in-depth report on Sports Licensing in Europe which looks at the opportunities available for sports brands in the world of…

Read More
Uncategorized 

NPD Group comes out with UK top ten market best seller toys list

Reading Time: 2 minutes Post Views: 2,982 The NPD Group Inc. has come out with the UK toy market’s ten best sellers for the week ending December 9.This endeavour marked the last weekly sales data published before Christmas. The Group is an American market research company based in Port Washington, New York. The period of Christmas is a crucial time for retailers and toy manufacturers alike. Overall, the fortnight before Christmas accounts for 11% of annual toy sales. The top ten bestselling toys in the UK, December 3-9, 2017 are: Cozmo – Anki Fingerlings…

Read More
Character Licensing 

SilkAir ties up with Wessco Intl.; to launch Oddbods themed kids in-flight fun packs soon

Reading Time: 2 minutes Post Views: 3,760 Good news for SilkAir fliers! The airline will launch Oddbods themed kids’ in-flight fun packs at the end of this year in collaboration with Wessco International. The packs will consist of a kids’ pouch featuring the characters from the Emmy nominated kids’ show Oddbods besides coming out with SilkAir and Singaporean landmarks together with an Oddbods Travel Journal.The pouch comes with a passport holder style outer pocket for kids to place their booklets. “As travel becomes an integral part of our lifestyle, we wanted to bring the…

Read More
%d bloggers like this: