Gina Group, a privately held NYC based accessory and footwear company, is going to present its inaugural K-Swiss sock collection during the upcoming market week that begins on January 8.
Says an excited Jack J. Gindi Vice President of Gina Group, “We are excited to incorporate the K-swiss brand into our current brand portfolio.”
Gina Group’s current mix of brands goes across multiple categories including hosiery, footwear, handbags, intimate apparel and fashion accessories. Brands include well recognized labels such as Bebe, Steve Madden, Halston, Betsey Johnson, Laundry by Shelli Segal, Rampage, Slazenger, Cosmopolitan, Ellen Tracy among several others.
“K-Swiss is a unique heritage American Sneaker brand with a footprint in both an active and fashion lifestyle,” informs Gindi.
K-Swiss is based in LA under the direction of president Barney Waters, who helped facilitate this deal. “As our footwear business is experiencing strong growth, it’s a good time to add brand extensions. For the legwear category, Gina Group is the perfect partner, and we’re very confident in their expertise and experience.”