This happens not only in India alone, it happens worldwide. Yes we are referring to ‘Celebrity Licensing’ under which celebrities have their own choice of merchandise, specially garments.
Remember rap star Honey G. She too has her own dedicated range of merchandise.
Following her stellar performances in this year’s ITV talent show, Event Merchandising has opened an online store on Honey G’s website.
Fans and buyers can have a look out the likes of t-shirts, caps, bomber jackets, limited edition teddy bears, tank tops, a mug and a drawstring bag – many bearing the catchphrase ‘When I say Honey, you say G’ and then decide what they want to own. There is even a special Honey G face mask.