Four months prior to the show throwing open its doors, The British Toys and Hobby Association (BTHA) had confirmed that the 2018 Toy Fair was a sold out affair. The show will be looking to emulate the success of 2017 which attracted more than 250 exhibitors. More than 100 companies at this particular Fair will be returning exhibitors.
The event will also see a new toy showcase entitled Toy Fair Heroes, aiming to highlight ‘exceptional’ toys across all categories.
The badge of honour will be awarded to toys, games and hobbies that are a set apart from all others. Only toys that are innovative, exciting and break the mould will be considered for this exclusive showcase.
The top 25 toys at the Fair will be selected by toy experts and the BTHA and will make up the new Toy Fair Heroes.
The winners in each category will be announced on the opening morning of the show (January 23). The show will run up to 25th January.
Rebecca Deeeming, PR manager at the BTHA, commented: “By creating Toy Fair Heroes, we will be able to showcase and exhibit the wide range of pioneering products made within our industry.”