Food & Drink 

Heinz Pasta teams up with Hasbro’s Play-Doh brand

Reading Time: < 1 minute Post Views: 3,744 Heinz Pasta has teamed up with Hasbro’s Play-Doh brand for a new on-pack promotion. The initiative offers the chance to win one of 50 Play-Doh Playful Pies play-sets every day over an eight week period, it has been reported.Packs will be available on shelves up until December 17. Limited edition labels on Heinz Pasta multipacks will feature the Play-Doh brand and characters. The campaign will also be backed on the Heinz UK website, as well as on the Play-Doh and Kraft Heinz social media channels. Craig Wilkins,…

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Entertainment Licensing 

Pukeko Pictures signs deal for Kiddets theme park in China

Reading Time: 2 minutes Post Views: 4,574 New Zealand-based animation studio Pukeko Pictures has signed a deal with a Chinese trillion dollar investor, it is understood. Its pre-school TV show Kiddets has become a huge hit in China. Kiddets land will form part of the new development, about the size of Paris, that is set to open next year. Pukeko Pictures chief executive Clive Spink signed a Memorandum of Understanding with partners Shambala Cultural Industry Investment (Blossom Pictures division) and China Development Oriental. The bank is a joint venture of China Development Bank and Oriental Holdings with assets worth two trillion…

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Brand Licensing 

Emami Ltd. anticipates bullish performance of two of its brands

Reading Time: 2 minutes Post Views: 4,440   Emami Ltd, India’s leading FMCG player expects a bullish performance from its portfolio of winter brands viz. – BoroPlus and Vasocare. It expects these brands to push sales during winter growing faster than the market.The company has an annual turnover of over Rs 2,500 crore. Leading the pack is the house of BoroPlus brands, a trusted brand with a heritage of 40 years, that has achieved a significant growth over the years aided by successful brand extensions. Endorsed by Bollywood superstars Amitabh Bachchan and Kangana Ranaut, the BoroPlus brand continues to hold…

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Event News 

Children’s Global Media Summit at Manchester shortly

Reading Time: < 1 minute Post Views: 2,282 A panel of vloggers and influencers will be at hand to discuss the future of celebrity culture, in the ‘Celebrities Unleashed’ panel at the Children’s Global Media Summit at Manchester shortly. The panel will explore how the nature of celebrity has changed in the internet age and how the younger generation’s 15 minutes of fame feels shorter than ever. Leading the panel’s lineup will be Tom Fletcher who shot to fame as the singer of pop group McFly. He’ll be joined by YouTuber Oli White and Lisa Filipelli,…

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Apparel Licensing 

Wholly-owned subsidiary of Lux Industries acquires manufacturing and marketing rights of Virat Kohli’s One8

Reading Time: 2 minutes Post Views: 4,985 A wholly owned subsidiary of Lux Industries, Artimas fashion has acquired the manufacturing and marketing rights of premium innerwear category of Indian Cricket Team Captain Virat Kohli’s brand One8. Lux will manufacture and market a unique collection of one8 branded socks, innerwear and sleepwear. “We have just acquired the rights for brand One8 socks, innerwear and sleepwear but products will be introduced around March next year. In February, we will able to give some projections but we are very optimistic about it,” Lux Industries, senior vice president…

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Brand Licensing 

Lego Group appoints Initiative as global media agency

Reading Time: 2 minutes Post Views: 5,055 The Lego Group has appointed Initiative a media agency from as global media agency. The agency belongs to IPG Media brands. The account was won post a multi-agency pitch. In a press release, Julia Goldin, chief marketing officer, The Lego Group said, “We are excited about working with the Initiative team to connect with parents and kids in new, innovative ways. After an extensive global review, we believe that Initiative’s digital-first approach, international reach and strong local insights will support our long-term ambition to bring LEGO play…

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Merchandise Licensing 

Future Group in plans to launch digital model named Tathastu

Reading Time: < 1 minute Post Views: 3,935 Future Group, India’s biggest retailer is in plans to launch a new digital model that it calls Retail 3.0. This model will blend technology with brick and mortar retail. The new avatar nas been named Tathastu. These retail stores will enable online shopping for consumers. “It is a model called Tathastu . This will help you get anything you want at our Easyday (department) stores,” Kishore Biyani Founder and CEO, Future Group  has reportedly said. The company aims to open 10,000 such stores by 2022. Initially, the company will start off…

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People Uncategorized 

Shemaroo appoints Rahul Mishra as GM, marketing

Reading Time: 2 minutes Post Views: 4,400 In a recent move, Shemaroo Entertainment has appointed Rahul Mishra as general manager, marketing. The appointee will report Hiren Gada, the company’s director. Mishra’s role has been specially created to spearhead the brand in its current transitional phase. Commenting on the appointment, Gada observed in a press release, “At Shemaroo we take pride in our people and consider them our biggest asset. We are pleased to welcome Rahul on board at this exciting juncture where we are gearing up for innovative opportunities. We look forward to the…

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Entertainment Licensing 

JAM Media seals US broadcast deal with Universal Kids

Reading Time: 2 minutes Post Views: 6,951 Dublin-based multiple award-winning creative production, distribution and licensing house JAM Media has secured a key US broadcast deal for its hybrid live action/animated series Little Roy with Universal Kids, NBCUniversal Cable Entertainment’s network for kids  between 2-12. Universal Kids has picked up exclusive US TV rights to the series, which airs weekdays at 1:45pm/12:45pm central during the Sprout programming block for pre-schoolers. Jointly commissioned by CBeebies and CBBC, Little Roy currently airs on both channels in the UK. The Irish Film board & Northern Ireland Screen have…

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FUN Union signs multi-territory distribution deal with Imira Entertainment

Reading Time: 2 minutes Post Views: 4,494     FUN Union, a key global educational content creator & rights owner with a focus on children of preschool and primary school ages has signed a multi-territory distribution agreement for its current three produced IPs, and will be showcasing them at MIPJunior and MIPCOM for the first time with Imira Entertainment, one of the world’s leading distribution companies of premium kids & family content. The strategic partnership between the two companies will kick off with Imira handling the international sales for Spanish, Portuguese and Italian speaking…

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