Peanuts Worldwide has appointed CPLG as the licensing agent for the Peanuts brand in France and the UK as of January 1, 2018. The new licensing agent would also represent the IP in the Middle East effective immediately.
In all of these regions, CPLG will oversee Peanuts efforts across categories including apparel, toy, food and beverage and publishing.
Peanuts Worldwide and CPLG are subsidiaries of DHX Media, which acquired the Peanuts brand from New York-based Iconix Brand Group in May. DHX now owns 80% of the Peanuts business with the family of Charles Schulz, its original creator, retaining 20%.
Launched in 1950 with a series of comic strips Peanuts has become a global phenomenon with a robust licensing program across the globe.