Brand Licensing 

FLYP@MTV Café opens up at Kamala Mills in Mumbai

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Funbars Hospitality and Viacom18 consumer products, the consumer products arm of Viacom18 have made all arrangements to extend their line of MTV themed cafes by opening FLYP@MTV Café at Kamala Mills in Mumbai.

A unique facet of the café is that it is an exclusive place to work during the day which FLYPS into a fun place at night.
The food concept will be curated and conceptualised by Celebrity Chef Ranveer Brar, culinary director at Funbars Hospitality Pvt. Ltd.

FLYP@MTV Café debuted globally by opening its doors to consumers in New Delhi last year.

Speaking at the launch, Raj Nayak, COO, Viacom18, said, “MTV is an iconic brand that reaches out to the youth through multiple touch points be it on air, on line, through events or through MTV branded products which carry a certain brag value to them. With the launch of FLYP@MTV in Delhi two years ago, we also created a destination where young people could experience every aspect of MTV in all its glory.

After tasting immense success in the capital city, we believe it is now the right time for us to bring this extremely popular youth destination to the city of Mumbai to give Mumbaikars a taste of FLYP@MTV. It’s not just a party destination or YET another ‘concept’ café. What FLYP@MTV provides is a holistic MTV experience which can be experienced through the décor, the food, the drinks and of course, through the impeccably designed events and gigs. It’s fresh, it’s exciting, it’s irreverent and a place you’ll want to see and want to be seen at!”

Saugato Bhowmik, Head, Consumer Products and Integrated Network Solutions, Viacom18 averred, “When we launched FLYP@MTV Café in Delhi two years ago, we knew our fans were going to enjoy the space but what excited us even more was that people appreciated us not only for the unique MTV aspects of the café but for the specially curated food and drinks menu as well.”

Now with a menu which has a unique Mumbaiya twist, with a good dollop of global fusion specially curated by star chef Ranveer Brar in combination with the best and the latest from the world of music and entertainment live at the café, FLYP@MTV Café is sure to become the default destination for lovers of good food and those looking forward to having a good time in Mumbai!”

FLYP@MTV Cafe is India’s one of its kind space that brings elements of F&B, retail, entertainment, work culture, creativity and community of like-minded people under one versatile and dynamic space that promotes contemporary youth culture.

It is an event-centric space/cafe which promotes the idea of community building through a variety of activations based on food, drinks & music.

The café is growing rapidly with 3 locations up and running followed by 6 more cafes to be operational by the end of next year in cities like Hyderabad, Noida, Kolkata, Bangalore, Gurgaon, Pune, among others.


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