Brand Licensing 

UFC in a multi-year licensing agreement with OPRO

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UFC, the world’s premier mixed martial arts organization has entered into a new multi-year global licensing agreement with OPRO®, the world’s largest manufacturer of mouth guards.

The partnership, which begins in 2018 grants the oral protection company the rights to produce UFC branded mouth guards and provide bespoke guards to UFC athletes.

“OPRO has been a world-renowned manufacturer of mouth guards for more than 20 years and we are thrilled to launch this new global partnership,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “As an industry pioneer, OPRO has designed some of the most innovative guards in sports and we look forward to delivering these premium products to UFC athletes and the combat sports community.”

As part of this collaboration, OPRO will be able to brand the products and packaging for their Custom Fit, Self-Fit and Snap Fit product ranges, providing oral protection guards to athletes currently on the active roster.

“OPRO has ambitious international expansion plans for the coming years, and partnering with another hugely progressive and pioneering brand who are growing exponentially all over the world, particularly in key markets for us such as Asia and the Americas, is truly exciting,” OPRO Chief Executive Officer David Allen said. “This partnership with UFC reflects our continued growth in the combat sports market and we look forward to working with them as we kit out more and more UFC athletes with OPRO guards,” he added.

UFC athletes will have the option of wearing mouth guards by OPRO while training or competing inside UFC’s world-famous Octagon. OPRO will also offer UFC branded guards to combat participants and fight fans for purchase at and through a network of key global retail partners.

OPRO will plan to showcase its new UFC product line in 2018 at ISPO in Munich, Germany from January 28 to 31 followed by Taispo from March 7 to 10 in Taipei, Taiwan and at IHRSA in San Diego, California from March 21-24 along with the rest of the OPRO licensed product range.

OPRO serves as the official mouth guard partner of a number of professional sporting organizations including Great Britain Taekwondo, England Boxing, England Rugby, New Zealand Rugby, Australia Rugby and England Hockey, as well as the German, French and Italian Mixed Martial Arts Federations.

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