Sambro signs exclusive deal with Endemol Shine Group

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Sambro has signed an exclusive deal with Endemol Shine Group. This deal will see the firm produce a multi-category range of MasterChef products.

Inspired by the popular BBC TV programme, Sambro will be creating a new range reflecting the competitive aspect of the show as well as the aspirational.

“Everybody loves masterChef whether you are a novice or an aspiring chef yourself; our ranges will most definitely get the whole family involved,” observed Nikki Samuels, licensing director of Sambro.

“We are hoping to inspire even more people to get the cooking bug and hope 2018 sees even more people getting creative in the kitchen.”

Seconding Samuels’ talks, Frances Adams, global director of brands and licensing, Endemol Shine Group added, “MasterChef is a truly global phenomenon, loved by audiences of all ages. The new products from Sambro will be a fantastic addition to our diverse, multi-platform MasterChef licensing programme and a great way for our youngest MasterChef enthusiasts to develop their cookery skills.”


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