PepsiCo. partners with Matix Clothing Co. for an apparel collaboration

Reading Time: < 1 minute Post Views: 2,473   Featuring the Mountain Dew brand and its popular retro logo, PepsiCo. has partnered with Matix Clothing Co. for an apparel collaboration. Amateur California skateboarder Reemo Pearson, a sponsored rider for both Mountain Dew and Matix Clothing Co., played a key role in creating the eight-piece vintage-inspired collection that includes an assortment of flannels, hoodies, hats and tees. “Working on this project with Mountain Dew has given Matix Clothing Co. a unique opportunity to collaborate with Mountain Dew’s pro and amateur skateboarders including Reemo Pearson and Jordan…

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Jewellery licensing 

Pandora ties up with Disney

Reading Time: < 1 minute Post Views: 3,313 Disney jpg Popular fashion jewellery brand Pandora has teamed up with Disney for a new collection of charms. This marks the first time that Pandora has dedicated an entire range to the Disney brand. A variety of themed Disney charms had earlier been made available in the US and online. The range, which is being heavily promoted by Pandora across its social media channels as well as in-store, includes a host of charms based on favourite characters Mickey and Minnie Mouse. In addition, there are charms inspired…

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Entertainment Licensing 

YRF partners with Google Allo

Reading Time: 2 minutes Post Views: 3,583 Yash Raj Films has partnered with Google Allo, the new smart messaging app by Google, for exclusive filmy content that will make chats more fun and expressive. As part of this collaboration, Google has launched a new series of GIFs on the app. These new GIFs feature clips from the prodution’s iconic movies like Dilwale Dulhania Le Jayenge, Dhoom, Mohabbatein and more. The GIFs have been categorised by emotions such as Happy, Sad, Love, Gussa and Dishoom, apart from popular categories such as King Khan and Raj…

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Event News 

Senior executives from India’s motion picture, television and digital industries converge at FICCI’s Fast Track India forum

Reading Time: 4 minutes Post Views: 2,906 On October 4, 2017, senior executives from India’s motion picture, television and digital industries came together for the 2017 Fast Track India: Digital Building Blocks, a Knowledge Series forum by the Federation of Indian Chambers of Commerce (FICCI). The event that was in association with the Los Angeles India Film Council (LAIFC) and supported by the Centre for Content Promotion (CCP) focused on evolution of content strategies from creation to monetization, the need for organizations to have a digital DNA in order to remain relevant today, the…

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