Merchandise Licensing 

Orka in a licensing deal with Purple Turtle

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Orka, world’s largest bean bags selling brand has signed a licensing deal with Purple Turtle, India’s popular animated character with a global appeal to launch an exciting range of designer bean bags, ottomans, wall decal and much more for kids.


With this, young Ones in India and Middle East can now enjoy and experience their favourite characters- Purple Turtle and Colour fairies with Orka’s specially designed Bean Bags & Ottomans.

Talking about the deal, Manish Rajoria, Director, Aadarsh Pvt Ltd. said “Orka Brand, through its parent company SETNER is a leader in providing high quality Bean Bags & Ottomans. We are confident that our partnership with Orka will allow us to further expand the growing popularity of Purple Turtle with this new product lineage. Kids will have more fun with these amazing bean bags and will be able to able to enjoy many of Purple Turtle adventures and pageant of colours that exist in all parts of the world with our lovely colour fairies.”

Commenting on the partnership, Chandan Kumar, Founder, Orka said ORKA, the brand was incepted with just one vision – A Bean Bag in Every House. We are proud to leverage the Brand Equity of Purple Turtle to tap into coveted Pre-school Kids Category. The growing popularity of Purple Turtle and colour fairies across the globe will help us in positioning our products in this category. We are confident that kids will love our uniquely designed Bean Bags and Ottomans which will take them to the wonder world of their favourite animated characters.”

Orka is a premium brand dealing in value based home decor and furniture products catering to over 50,000 unique customers every month.Guardians of the Galaxy Vol. 2 movie

The company is one of the largest brand of Bean Bags, Micro bead Cushions, Ottomans and a host of other products that are sold through Modern Retail, E Commerce, COCO Stores and Brick & Mortar Stores.


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