Merchandise Licensing 

Harlem Globetrotters signs on a raft of licensing partners

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The Harlem Globetrotters has signed a number of licensing partners to launch a range of new merchandise in anticipation of their upcoming 2018 World Tour.

The sports entertainment brand has added The Dunk Collection and Suited Brands besides continuing its license agreement with Simon & Schuster.

The Dunk Collection, creators of the original over-the-door basketball hoop laundry hamper, has entered into a two-year deal to make a variety of products including a Harlem Globetrotters Dirty Dunk laundry hamper.

Meanwhile, London-based Suited Brands will release a line of branded athleisure apparel in the Pilgrimage movie now

Simon & Schuster, which teamed up with the The Harlem Globetrotters in 2016 for a multi-year, multi-book series for children as part of its Ready to Read collection will release the first book in the series later this month. The second book is expected to hit the retail market in December.

“This is tremendous news for our fans worldwide as well as the Harlem Globetrotters,” says Monica Neal, executive vice president, brand marketing and partnerships, Harlem Globetrotters. “These new deals reflect the growing popularity of our brand on a global scale. It will also bring the Globetrotters to life in ways that we never thought possible,” she added.

The Harlem Globetrotters’ 2018 World Tour will tip off on Dec. 26 and will play in more than 250 North American markets as well as 30 countries worldwide.

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