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Monthly Archives: July, 2017

Spin Master to launch new pre-school toy line soon

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Toronto based toy major Spin Master is launching a new pre-school toy line inspired by its entertainment division’s animated series Rusty Rivets.   Beginning on August 1,...

MGA Entertainment launches new line of collectible army toys

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California-based MGA Entertainment has launched a new line of collectible army toys named Awesome Little Green Men.This, after taking the girl-skewing collectibles market by...

Spin Master launches new toy line

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  Spin Master has launched a new toy line based on its entertainment brand Rusty Rivets that is currently being telecast on Nickelodeon. “As part of...

Sony Pictures teams up with Nickelodeon

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Sony Pictures has teamed up with Nickelodeon to get  into two new, co-branded collaborations that would feature characters from Ghostbusters and Teenage Mutant Ninja...

Cartoon Network rolls out merchandise in the name of Ben 10

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The fresh take on Cartoon Network’s global phenomenon Ben 10 that made released on UK TV screens in October last year seems to have...

SME renews partnership with Experience Hendrix L.L.C.

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  Sony Music Entertainment (SME) and Jimi Hendrix’s own company Experience Hendrix L.L.C. have got into a renewed licensing partnership. The two had entered the...

Sanrio teams up with Bandai Namco Entertainment

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Sanrio has teamed up with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man. “Hello Kitty and Pac-Man have both endeared...

Allsorts Licensing in a deal with Blue Sky Designs to develop merchandise

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Allsorts Licensing has tapped Blue Sky Designs to develop a line of stationery, bags and gifts for its popular property, Hamsta World. The new partnership...

Freaky Friday: Changing times bring a change to brand marketing strategies

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Brand merchandising strategies are becoming an important aspect for many lifestyle and brand-driven retailers today. It is hard to keep up to one with rapid...

BG inks licensing agreement with CLS Media

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Based on the animation brand Power Battle Watch Car, school and office supplies manufacturer BG has inked a licensing agreement with CLS Media for a...
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