Game Licensing 

Atomicom and publisher GamesCo bring out a survival sandbox game set on Mars

Reading Time: < 1 minute Post Views: 2,450 Independent studio, Atomicom and publisher GamesCo, have unveiled details of a new survival sandbox game set on Mars that will feature JCB vehicles. The game JCB Pioneer: Mars will launch on Steam Early Access this summer. It will allow players to colonise the dusty wilds of the red planet. Taking the wheel of futuristic and ultra-rugged JCB vehicles, players must explore the alien landscape, mine precious materials, construct large-scale buildings and research new technologies to ensure humanity’s future lies beyond planet Earth. “We are hugely excited to partner…

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TV Series Licensing 

London Live to launch new children’s programming strand

Reading Time: 2 minutes Post Views: 3,531 London Live, a Freeview TV channel based in the UK’s capital, is launching a new children’s programming strand named Bounce. A produce of content distributors Saban Brands and Studio 100, the new strand will feature a host of popular children’s programming including Heidi, Digimon and three seasons from the 24 year series library of Saban’s Power Rangers franchise. Each of Mighty Morphin Power Rangers, Power Rangers Lightspeed Rescue and Power Rangers S.P.D. will feature in the strand. Bounce will broadcast from Mondays through Saturdays delivering content for…

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Merchandise Licensing Toy Licensing 

With many licensees in tow, Toca Boca creates first-ever line of consumer products

Reading Time: 2 minutes Post Views: 3,134 Digital app and toy company Toca Boca has created its first-ever line of consumer products in association with a number of leading licensees. “The cult following our digital toys have amassed among kids around the world is awe-inspiring,” says Caroline Ingeborn, COO, Toca Boca. “Toca Boca’s vision is to be a category-independent brand and the move into physical products marks a major milestone toward that goal.” The duel-gender range that includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books, will be available exclusively at Target…

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Food & Drink 

Hearst Magazines ties up with Franchise India Holdings to launch Esquire-branded whisky lounges across India

Reading Time: < 1 minute Post Views: 3,222 Hearst Magazines has tied up with Franchise India Holdings to launch Esquire-branded whisky lounges across India. The Esquire lounges will provide an immersive brand experience inspired by the long-running men’s magazine. “The Esquire brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” says Steve Ross, VP, global chief licensing director, Hearst Magazines. “This partnership is an excellent opportunity to create a new business with a best-in-class operator and bring the spirit of our brand to a new audience,” he added. The first Esquire lounge…

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TV Series Licensing 

After a new deal, Masha and the Bear continues to ride its popularity wave

Reading Time: < 1 minute Post Views: 9,306 After a new deal with Impronta Designers, Masha and the Bear continues to ride its popularity wave that will bring the animated series to children’s rides at amusement parks, family hotels and shopping malls across Italy. The rides, which include an interchangeable base will feature images of Masha and her ursine best friend. (Impronta Designers specializes in a number of children’s rides, including floor slides, tube rides, free falls and aquapark inflatables.) Maurizio Distefano Licensing (MD Licensing), which licenses the property in Italy on behalf of Ink Global…

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