UFC has entered into a multi-year partnership with Legends Hospitality, LLC where the world-class fan service provider will serve as the premier mixed martial arts organization’s first-ever Official Global Event Retail Partner.
The partnership will have Legends managing UFC retail shops at all events and fan experiences, both domestic and international.
“We are thrilled to partner with Legends Hospitality,” commented UFC COO Ike Lawrence Epstein. “As one of the most prominent and well-respected sports and entertainment brands in the marketplace today, we’re confident that Legends will utilize their fan-centric approach and retail acumen to provide fight fans around the world with the best possible experience,” he added.
“Today’s announcement will play an important role in continuing to set new expectations for sports fans around the globe,” Legends president and CEO Shervin Mirhashemi said. “Together with UFC, we will create industry-changing retail benchmarks in sports and live events,” he added.
Legends is among the most heralded e established companies in sports and entertainment that is renowned for delivering a variety of services at premier venues that include Yankees Stadium, AT&T Stadium, One World Observatory and nearly 40 Live Nation properties.