Mixed martial arts sports league UFC has named Performance Inspired, the sports nutrition brand as its official sports supplement.
Performance Inspired co-founded by actor Mark Wahlberg, is known for its sports nutrition products including supplement powders and bars.
These will be available at the UFC Performance Institute in Las Vegas, Nev. at a Performance Inspired Fueling Station for use by UFC athletes.
“The UFC has the most comprehensive anti-doping program in sports, and we just opened a state-of-the-art performance institute at our new offices, so the health and performance of our athletes is essential to everything we do,” says Dana White, president, UFC. “That’s why we’re partnering with Mark. The reason he’s been incredibly successful is because he does things the right way, so our fighters know his Performance Inspired products are top quality, natural ingredients, that are safe to use and will help them maximize their own performance,” she added.
The UFC Performance Institute is a state-of-the-art, 30,000 square-foot facility that provides benefits and services to athletes competing under the UFC banner.
The institute is equipped with a full-time staff of experts in the fields of strength and conditioning, nutrition and physical therapy, with a focus on providing athletes with performance optimization at no cost.
In addition to product placement at the UFC Performance Institute, Performance Inspired will also have a presence inside UFC’s Octago, on UFC.com and live event programming as well as being integrated across multiple UFC-based social and digital platforms.