The Licensing Expo China will be held in Shanghai between July 18 to 20 this year when the expo floor will have more than 230 brands and licensing properties from animation, apparel, art and culture to food, games, entertainment and lifestyle brands.
And, for the first time ever, the Expo will host China Licensing Awards that would reflect the growth of the market in the East.
Among the many exhibitors heading to Shanghai next month will be Alpha Animation Brand Management, Angry Birds, Paul Frank, The Simpsons, the British Musuem, BBC Earth among many others.
The ceremony will recognise the achievements of outstanding brands and licensing properties in the industry. Organised by UBM, the inaugural event will be sponsored by LIMA.
“Licensing Expo China is the only trade show that LIMA sponsors in mainland China. UBM’s knowledge of the licensing industry and expertise in delivering top-notch licensing trade shows is unmatched by any other show organiser,” said Charles M. Riotto, president, International Licensing Industry Merchandisers’ Association.
Award winners will be announced on July 18th across categories such as Best China Property of the Year, Best Licensing Promotion of the Year, Best Corporate Brand/Fashion. Lifestyle Program of the Year, Best Location-Based Experiential Initiative of the Year, Best Licensee of the Year and Best Retailer of the Year.
“China’s licensing industry is young but growing faster than all other territories, which is evident from our exhibitor base,” added Athena Gong, general manager, UBM, China.
“Chinese consumers are becoming more exposed to different properties and consumer goods, and the launch of Licensing Expo China this year provides our customers with a platform to penetrate the growing market,” she added.