TV Series Licensing 

ABC Kids is free-to-air broadcast partner of PJ Masks

Australia’s ABC Kids has been named as the free-to-air broadcast partner of eOne’s PJ Masks as the pre-school series continues to hasten its licensing efforts Down Under. It may be remembered that PJ Masks launched in Australia on Disney Junior in March 2016 and has come up to become the channel’s top-rated show. Starting July 3, the series will extend to terrestrial channel ABC Kids which is already showing eOne’s pre-school shows Peppa Pig and Ben & Holly’s Little Kingdom. New PJ Masks products are set to launch in Australia in August. Fifteen national licensing partners are…

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Merchandise Licensing 

Spencer’s comes out with a raft of merchandise based on truTV series

Spencer’s has come out with a number of exclusive merchandise based on the truTV series Impractical Jokers. The partnership marks the first national retail program for the brand. The Spencer’s range features themed apparel, glassware, buttons, temporary tattoos and are available at select stores throughout the U.S. and online. Additionally, truTV will come out with a new line of 3.75-inch Impractical Jokers figures at the Impractical Jokers Block Party at Petco Park in San Diego on July 22. “We are thrilled to be the first licensing partner for such a…

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Brand Licensing 

Lawless Ent. appointed worldwide rep for licensing, merchandising and publishing of Giving Tales app

Lawless Entertainment has been appointed worldwide representatives for licensing, merchandising, and publishing of GivingTales, the celebrity storytelling app for children and adults alike.  The entertainment company will also seek co-production and financing of the property. Launched by Sir Roger Moore and friends in 2015, the beautifully illustrated GivingTales educational storytelling app was developed to entertain children, help improve their reading and learning skills as well as raise donations for Unicef. “I think it’s terribly important that not only children be told stories, but they should start to read stories. Reading is…

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Toy Licensing 

Toy company Hijinx partners with UK tech company Chirp

Chicago-based toy company Hijinx has partnered with UK tech company Chirp to create toys based on Netflix original series Beat Bugs. The multi-year, worldwide exclusive agreement will see the toy company use Hijinx Alive powered by Chirp to make products that are inspired by–and react to–the music-centric series. The new Beat Bugs toys will sing along with the TV show and with each other in real time. The series namely Grace: A Storytelling Company and Thunderbird co-produced with Beyond Screen Production features re-imagined versions of famous Beatles songs performed by popular recording artists…

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Game Licensing Uncategorized 

Hasbro Gaming partners with Nintendo

Hasbro Gaming has partnered with video game giant Nintendo for a new take on Monopoly named Monopoly Gamer. The remixed version of the traditional board game features elements that will be familiar to gamers including character power-ups, boss battles and point collecting. The game includes four character tokens that would represent the iconic Super Mario characters of Mario, Princess Peach, Donley Kong and Yoshi. Each character comes with their own unique power-ups, lending an extra layer of strategy to the game. The box contains the game board, four Character Tokens, four…

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TV Series Licensing 

Entertainment One signs up free-to-air broadcast partner in Australia

Entertainment One (eOne) has signed a new free-to-air broadcast partner for its popular pre-school superhero property PJ Masks in Australia where consumer products are poised to launch this summer. Monica Candiani Head of International Sales at Entertainment One commented, “We’re thrilled that the adventures of the PJ Masks will be watched in more homes across Australia when the show launches on ABC KIDS. Around the world the show’s fan base continues to accelerate at a remarkable pace and we see tremendous potential for the property in Australia. ” PJ Masks…

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Publishing 

Condé Nast taps Pacific Gateway to open permanent Wired store at New Jersey airport

Condé Nast has asked airport retail developer Pacific Gateway to launch a permanent Wired store inspired by the tech magazine at Newark Liberty International Airport in New Jersey. The new Wired store will feature a curated collection of product offerings, including the latest gadgets and gear from the world’s “most sought after brands,” and is slated to open in early 2018 in Terminal B. “The Wired store at Newark airport is a new milestone in bringing consumers the best in innovative products,” said Joe Waller, chief executive officer, Pacific Gateway. “Too often shops in airports…

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Fashion Licensing 

Licensees Fashion U.K. and Global Licensing get into a merger agreement

In order to help extend the reach of both businesses, Licensees Fashion U.K. and Global Licensing have entered into a merger agreement. By the strength of the agreement, both the companies will benefit from additional resources, efficiency and infrastructure. The agreement also comes at a time when exponential growth for Fashion U.K. will assist the company in its goal to be one of the leading licensed suppliers and a preferred supplier at retail. Fashion U.K. is an apparel and footwear licensee that currently holds more than 50 different licenses for top…

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Apparel Licensing 

Smiley teams up with Zara for children’s apparel collection

Smiley has teamed up with retailer Zara for the launch of a new children’s apparel collection. Having earlier worked together on successful Zara Baby, Zara Woman and Zara Trafaluc ranges, the new deal will see Smiley tap into the kids wear market. The collection features jersey t-shirts, crew neck jumpers, jogging bottoms and more, all featuring the Smiley World branding. “After many years of collaborations, we are very happy to still see Smiley growing at Zara,” said Nicolas Loufrani, CEO of Smiley. Smiley and Zara’s latest range is available online…

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Brand Licensing 

Quaker Oats Company appoints Brand Central as its licensee

PepsiCo’s Quaker Oats Company has appointed Brand Central to extend the Cap’n Crunch cereal brand into select merchandise and food categories. “Brand Central has strong experience extending food and beverage brands into new product categories,” says Amanda Piper, marketing director, Pepsico. “With their knowledge of pop culture trends, we are confident they will help us enhance the lifestyle aspects of the Cap’n Crunch brand with our target consumer,” he added. Through the partnership, the brand consultancy agency will bring Cap’n Crunch into such categories as apparel, accessories, collectibles and a…

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