Movie Licensing 

Paramount Pictures announces a slew of new deals for Baywatch

Parmount Pictures’ Baywatch is releasing today. We Indians are very excited as the reboot movie stars our very own Priyanka Chopra.

The latest is that the production house has announced a slew of new deals for Baywatch.

The list of participating brands are as under:

Under Armour created the iconic custom swimsuits and life guard gear seen in the film, and is offering inspired-by apparel and swimwear on online and at select Under Armour Brand House stores.

Sprint features custom Baywatch-themed SprintWatch digital spots helping customers save money with Sprint’s Unlimited Plan.

Samsung is offering a special promotion of the waterproof Galaxy S8 this weekend at their Samsung 837 event location in NYC whereby consumers will reach into a pool of submerged phones to reveal their movie themed prize.

Bloomingdales the US retailer has decked NYC 59th Street flagship store windows with a Baywatch themed interactive display, produced a swimwear fashion show hosted by the film’s star Ilfenesh Hadera, and offering Baywatch gift with purchase of swimwear at all their store locations.

Mastercraft the boats of which are featured prominently in the film, The company is in-dealership promotional campaign, movie ticket giveaway plus digital and print media.

Coast Soap featuring special edition Baywatch packaging on their classic scent Coast 8-bar and body wash products sold at retail locations nationally and the ‘Coast $5,000 Always to the Rescue’ sweepstakes that offers a lucky consumer the chance to win a trip to Miami!

Crunch Gym offers a two month Baywatch\Beach Body group class work-out programme exclusively at select locations in NY, LA, Miami and San Francisco. It will also host movie-themed in-club takeover nights complete with ticket giveaways, photo opportunities, and a sweepstakes!

Rockstar Energy Drink features a national sweepstakes alongside in-store signage and a digital campaign.

“These partnering companies have truly tapped into the comedic tone and iconic beach lifestyle that is the new Baywatch movie,” LeeAnne Stables, president of worldwide marketing partnerships and licensing at Paramount Pictures commented.


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