J&M Brands has appointed a number of new licensees for Zag and Method Animation’s series Miraculous in the Benelux region.
The new licensees include Canenco (arts & crafts, dress-up), Vadobag (bags), Global Industry (inflatables, tents, outdoor toys, gifts) and Lannoo (stationery).
The new partners will cover categories including apparel, personal care, arts & crafts, stationery, bags, gifts, watches & clocks, fashion accessories, bed and bath textiles, toys and home décor.
These appointments follow recent deals with four new UK licensees for the series, which include Gosh! Designs at PMS International, IglooBooks, Kokomo and Roy Lowe.
Following the show’s premiere on Disney Channel UK, the agreements were signed by UK-based Bulldog Licensing in April,
.Miraculous follows Ladybug and Cat Noir, two heroes protecting the city of Paris from evildoers. Altogether, the brand has 17 licensing agents and more than 230 licensees around the world.
According to Zag, several retailers in the UK, France, Spain and Brazil have made significant in-store statements and are experiencing strong sell-through of global master toy partner Bandai’s fashion dolls, figures and plush, alongside other publishing, fashion and lifestyle products.