Merchandise Licensing 

e-One’s PJ Masks on way to expand global merchandise programme

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Thanks to new partners in Asia Pacific, Latin America the UK and Australia, Entertainment One’s pre-school series PJ Masks is expanding its global merchandise programme.

Global master toy partner Just Play will roll out products next month in the Asia-Pacific region where Medialink has teamed up to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Dianos will manage activities in Korea, and Bradford Licensing will rep the brand in India.

Just Play’s toy line will hit Latin America in August in partnership with local toy distributors Bandai (Mexico), DTC (Brazil) and Elite for the rest of Latin America. Items include toys, dress up, publishing, party supplies and back to school.

The UK launched its first PJ Masks toys back in February, ahead of this summer’s upcoming full retail launch. New partners include VMC (accessories), Amscan (dress up), MV Sports (wheeled toys), Worlds Apart (homewares), Dreamtex (bedding and bedroom accessories), Spearmark (lighting), Sambro (stationary) and Kinnerton (confectionery). The series airs on Disney Junior and free-to-air channel Tiny Pop in the UK.

Meanwhile in Australia, after PJ Masks toys debut in April, and a new round of partners will be joining the brand with products set to be released in July from Parragon (publishing), Hunter Products (CrazArt range and wheeled toys), MJM (games, puzzles and stationary), The Entertainment Store (character appearances), Zak Australia (tableware), Caprice (apparel) and Amscan (partyware).


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