Brand Licensing 

McDonald partners with Nintendo to bring in Happy Meal toys

McDonald has partnered with Nintendo to develop characters from the iconic video game series appear as Happy Meal toys between April 26 and May 22 in restaurants across the US.

The promotion comes at a time that coincides with the launch of Mario Kart 8 Deluxe on Nintendo Switch, an update to the Wii U game which has been showered with praise from critics and will be available worldwide tomorrow.

“Nintendo is always looking for ways to expand its brand, and a partnership with the family-friendly McDonald’s restaurants felt like a great fit,” said Doug Bowser, SVP of sales and marketing at Nintendo US. Like Mario, Happy Meals are something both kids and parents grew up with.”

Each of the toys, that includes Mario, Luigi, Princess Peach, Bowser, Yoshi, a Red Koopa Shell, a 1-Up Mushroom and Invincible Mario boast a special function. For example, a translucent Mario lights up in different colours.

This new launch is sure to trigger nostalgia in fans that grew up with Nintendo as the game company had earlier partnered with McDonald’s back in 1991 for the launch of Super Mario World.

 

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