Strategic Licensing 

Nickelodeon and Viacom Consumer Products in a licensing tie with Hedrave Holdings Limited

Nickelodeon and Viacom Consumer Products have announced a new strategic licensing partnership with Hedrave Holdings Limited for a line of high-end audio products and mobile phone accessories featuring characters and properties from Viacom International Media Networks (VIMN) portfolio of brands.

The five-year audio and consumer technology licensing agreement, which covers all countries and territories outside of the US, will start launching products in Europe and Asia later in 2017.

Dan Frugtniet, VP of Licensing & Consumer Products Business Development, VIMN said, “At Viacom International, we’re always looking for new, exciting ways to bring our iconic brands and characters to life. With our partners at Hedrave, we’ll be reimaging our one-of-a-kind IP with innovative new designs and tech products for fans around the world.”

A strategic partner across all of NVCP’s portfolio, initial Hedrave products brought to market will feature current Nickelodeon pre-school hits like PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine with additional audio products and mobile accessories featuring social influencer and teen sensation JoJo Siwa, animated classics SpongeBob SquarePants and Teenage Mutant Ninja Turtles branding from MTV and more also in production.

Licensed NVCP Hedrave products will include audio products such as headphones and speakers for kids and adults, wearables, tablet and smartphone covers, mobile power banks and more.


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