American Crew in association with Berklee College of Music’s Institute is sponsoring a celebration of Elvis Presely for Creative Entrepreneurship through a series of educational events.
Kicking off on April 3rd for a week at the Berklee campus in Boston, the event series dubbed as Music Makes an Artist, Style Makes an Icon, has been designed to celebrate Elvis’ musical and cultural legacy and his iconic approach to artistry.
The deal, which was brokered by Authentic Brands Group (ABG), will feature panels of experts on Presley and guest speakers, as well as events inspired by his music, personal style and legacy.
“Elvis’ influence surpasses the music he created and through education, we can continue to extend his legacy and global influence to creators and artists for generations to come,” said Nick Woodhouse, president and CMO of ABG, owner of Elvis Presley Enterprises, LLC.
The week will finish on a singers showcase that will feature vocals by Berklee’s a capella group, Pitch Slapped and ten of Berklee’s student vocalists performing classics like Hound Dog, Can’t Help Falling in Love, A Little Less Conversation and more.
“Elvis redefined grooming for men in America, and we’re thrilled to continue our support of his legacy by partnering with BerkleeICE for this historic – and stylish celebration,” David Raccuglia, founder of American Crew, added.