TV Series Licensing 

20th Century Fox Consumer Products ties up with Universal Orlando Resort to bring American Horror Story to life

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Once again, Twentieth Century Fox Consumer Products has tied up with Universal Orlando Resort to bring the TV series American Horror Story to life at the park’s Halloween Horror Nights.

Beginning Sept. 15, guests will be able to visit three new installments based on Asylum, Coven and Roanoke. In Asylum, guests will travel to Briarcliff to evade Dr. Arden’s experiments as well as come face to face with the serial killer Bloody Face.

In Coven, guests will be drawn into the rivalry between the descendants of the Salem witches, the voodoo queen and Madame Delphine LaLaurie.

Finally, park attendees will be able to relive the story of the Millers in Roanoke where they’ll come face to face with Piggy Man.

“The thought of guests once again experiencing up-close multiple installments of Ryan Murphy’s incredible American Horror Story series is deeply disturbing, bone chilling and immensely satisfying,” said Greg Lombardo, senior vice president, global live and location-based entertainment, FoxNext Location Based Entertainment.

“We are thrilled to partner with Universal Studios to present an all-new version of last year’s Halloween Horror Nights all-time fan-favourite maze,” he added.

Besides, American Horror Story will return to Universal Studios Hollywood’s Halloween Horror Nights with a new maze activation.

“We are thrilled to bring the incredible storytelling and iconic characters of ‘American Horror Story’ back to Halloween Horror Nights for a second year,” averred Michael Aiello, senior director, entertainment creative, Universal Orlando Resort.

“Last year, American Horror Story was the highest guest-rated haunted house in Halloween Horror Nights history–and we can’t wait to immerse our guests in all-new horrors from the show,” he continued.

Halloween Horror Nights will take place on select nights from Sept. 15 to Nov. 4 at Universal Orlando.


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