Swan Princess Partners has appointed Lawless Entertainment as its representative for licensing, merchandising and publishing for the Swan Princess brand.
Lawless Entertainment will represent the property worldwide, except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China.
The Swan Princess started as a 1994 animated musical fantasy film based on the ballet Swan Lake and followed the love story of Odette, the Swan Princess and Prince Derek.
The adventures of Princess Odette and Prince Derek continued with five sequels. A seventh film, The Swan Princes: Royally Undercover has just been released by Sony Pictures Worldwide.
The Licensing Company will further exploit the existing brand recognition as well as the classic story of The Swan Princess an international basis. Lawless will seek out licensing and publishing deals, as well as direct to retail opportunities with retailers around the world.
“We have an enormous amount of support from the hundreds of millions of passionate Swan Princess fans and we are so excited to have Lawless Entertainment on board to help extend the brand’s reach with licensees and publishers,” says Seldon Young, creator and owner of The Swan Princess.