Fashion Licensing 

Aeropostale ends exclusivity with Amazon.in

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US teen retail brand Aeropostale has ended its exclusivity with Amazon.in. Parellely, the brand has signed partnership deeds with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com.

Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April last year which the brand said has ended now. Hence, they are available on other platforms.

Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led Amazon.in to be our exclusive partner for a year. Now the tenure has got over and we are available on platforms including Jabong, Flipkart besides Amazon.”

“As part of our ongoing journey to bring the best of brands to our customers, Amazon Fashion exclusively launched the iconic global performance brand, Under Armour in India. We also introduced Marks & Spencer and Mothercare to name a few recently,” averred Arun Sirdeshmukh, head, Amazon Fashion.

On the other hand, Flipkart which said to have renewed its fashion category in January this year said they have launched a host of premium brands including Calvin Klein, Tommy Hilfiger besides Aeropostale to take forward their fashion portfolio to masses.

 

 

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