Brand Licensing 

IMG brokers deal for Ascot Racecourse to tap five licensing partners

Ahead of its flagship racing festival, Royal Ascot, Ascot Racecourse has got under its wings five new licensing partners like Links of London, Christy, Christys’ Hats, Milly Green and Oliver Brown. IMG, Ascot Racecourse’s licensing agent, brokered the deals. Taking of the first, Links of London has entered a multi-year agreement to introduce a collection of charms, bracelets, earrings, necklaces, cufflinks, hat pins and gifts. Secondly, Christys’ Hats will bring in a line of panamas, felts and flat caps for men and women. Oliver Brown has also signed on in…

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Celebrity Licensing 

Biopic of Pharrell Williams being made by 20th Century Fox

A musical biopic inspired by singer/songwriter Pharrell Williams is being made by 20th Century Fox.Titled Atlantis, the project is expected to focus on Williams’ younger life in Virginia Beach, with a number of songs. It will also boast a Romeo and Juliet style story which fans will be able to enjoy and relate to when they see the film on the big screen. While Michael Mayer, known for his Broadway work on Spring Awakening and American Idiot, will direct the film, Martin Hynes, currently penning Toy Story 4 will write for…

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