Big Move 

Pooja Rawat quits Lowe Lintas to join Quantum Consumer solutions as its VP

In a big jump of sorts, Pooja Rawat, vice president, Lowe Lintas has quit the agency to join Quantum Consumer Solutions, a design firm, as its vice president. Rawat joined Lowe Lintas in 2011, and was associated with the company for six years. Before joining Lintas as brand planning director, she worked at Publicis Advertising as strategic planner for a year and a half. In October 2016, Rawat was promoted as vice president of MullenLowe Lintas Group, prior to which she was associate vice president of the group. From October…

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Brand Licensing 

Future Group inks licensing agreement with UK’s Laura Ashley

Kishore Biyani led Future Group has inked a licensing agreement with UK clothing and homeware retailer Laura Ashley to make and sell merchandise as well as conduct wholesale distribution in India. Laura Ashley runs about 446 stores globally of which 194 are located in the UK, Ireland and France, while the remaining 252 being franchise stores situated in 29 territories across the world. Kishore Biyani, Group CEO, Future Group, said, “This partnership is another step towards bringing aspirational products in the market. Customers will now have an even wider range…

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Brand Licensing 

Norway’s King Freatures ties up with Moods of Norway for its iconic Popeye brand

Norwegian clothing brand King Features has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms. For this purpose, it has detailed a new fashion collaboration with Moods of Norway for its iconic Popeye brand. The clothing brand has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms. The line is now available across 20 Mood stores as well as Brandstad in Norway and the Moods of…

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Big Move 

Turbo appoints Paul Flett as president of its licensing biz

Turbo Global Partners that trades under the name of DIBZ International has launched a new licensing business unit called Turbo Licensing. The company has also tapped Paul Flett to serve as its president. Says Robert Singerman, chairman and chief executive officer, Turbo Global Partner, “I am pleased to announce that we have secured another high caliber, key executive for our growing team. Paul Flett will head our Turbo Licensing Business Unit and will be responsible for growing revenues across our expanding portfolio of businesses.” “Paul’s first mega assignment will be…

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Brand Licensing 

PepsiCo ropes in Brand Central to develop fruit juice brand Tropicana

After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has roped in Brand Central to develop the programme. Under the terms of the agreement, Brand Central will aim to leverage Tropicana’s flavors, health and wellness equities to bring the brand into a number of new categories. Giving a broader hint to the announcement, Ross Misher, Chief Executive Officer, Brand Central said, “We are thrilled to represent such an iconic wellness brand and help create new…

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