Food & Drink 

Filippo Berio ropes in Beanstalk as its licensing agent in the U.S.

  Olive oil brand Filippo Berio has roped in Beanstalk to serve as its licensing agent in the U.S. Under the terms of the agreement, Beanstalk will work to extend the brand into healthy foods, such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads, and crackers and specialty breads. An excited president and chief executive officer of Beanstalk, Allison Ames said, “We are thrilled to announce our relationship with Filippo Berio in the U.S. The brand’s rich tradition and leadership position…

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Character Licensing 

Former Cartoon Network executive joins pre-school net Sprout

  Rick Clodfelter has joined NBCUniversal-owned pre-school net Sprout as senior director of content strategy and acquisitions. Based in New York, the former Cartoon Network excecutive will identify, acquire and execute children’s entertainment programming that drives ratings and revenue for both linear and digital media platforms. His appointment comes as Sprout continues to bolster its content lineup under the direction of Deirdre Brennan, who joined last month as GM working alongside new veeps Dea Connick Perez, Chanon Cook and Shane Lindley. Clodfelter brings with him extensive experience working with content creators, producers and distributors. Formerly he happened to…

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Apparel Licensing Merchandise Licensing 

Smiley inks deal with French supermarket Auchan

After a deal that Smiley has inked with leading French supermarket and hypermarket chain Auchan, the latter has created a special catalogue of Smiley products to pay homage to the brand’s 20th anniversary. The range of cross-category products includes apparel, food, home décor, kitchenware and publishing, from a number of licensees including; Brands & fashion, EMTEC, Gers Equipment, Dragon d’Or, CTI, Giraudi, Sevenday, McCormick, Bonbon Buddies, Internsack, Compagnie Patissiere, Biscuiterie de L’Abbaye, Tendriade, Rolland R+R, L’Abeille and Vittel. “We are very happy to have the opportunity to celebrate the 20th anniversary of…

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Sports 

IMG launches new eSports platform Boomeo

IMG has launched a new web-based eSports platform by the name of Boomeo that features premium gaming content and exclusive education tutorials from top eSports teams and players. The new platform will highlight five professional organizations viz Cloud9, compLexity, Counter Logic Gaming, G2 Esports and SK Gaming as well as professional players and influencers. Karen Brodkin, president, business affairs, IMG averred, “The launch of Boomeo speaks to our continued investment in the eSports industry and our focus on delivering premium and accessible content to consumers.” “Boomeo is ahead of the…

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Character Licensing 

Sequential Brands Group to bring in Karen Murray as new CEO

Soon after its current CEO Yehuda Shmidman steps down from the board of directors, Sequential Brands Group has decided to bring in Karen Murray as its new chief executive officer. Murray will also serve as director of the company. “Karen Murray has outstanding leadership skills and industry experience and she has demonstrated her ability to activate and grow successful brands,” says William Sweedler, chairman of the board, Sequential. “We are excited to have an executive of Karen’s caliber join and lead our team at Sequential to grow with us. I have…

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