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Day: March 24, 2017

Apparel Licensing 

Oban Fashions in a license pact with Fruit of the Loom

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Oban Fashions, the wholly-owned subsidiary of Rupa and Company Limited has inked a license pact with American company Fruit of the Loom, a wholly-owned subsidiary of Berkshire Hathaway Company. As per the terms of the agreement, Rupa and Company’s subsidiary will have rights to manufacture, distribute, advertise and sell Fruit of the Loom branded innerwear and outerwear products for men, boys, women, girls and toddlers in India under their brand name. Said Siddhant Agarwal, vice president, project and acquisition, Rupa and Company Limited, “At Rupa Group, we are gearing up for rapid expansion…

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Know-How 

Freaky Friday-Seven things one ought to know before starting licensing intellectual property

licensing

In 1994, Beverly Hills Teddy Bear was an under-the-radar plush-toy manufacturer in Los Angeles. Then, the following year Babe, porcine star of the eponymous film released bringing home the proverbial bacon. David Socha, the company’s co-founder and CEO, who had earlier worked for a licensing firm knew that a Babe plush toy could generate huge sales. The three-year license he secured with Universal Studios allowed his company to make a character correct piggie and to use the movie’s logo on the product’s hang tag. The CEO’s instincts were on the money. Retailers pounced. “Getting that license…

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Character Licensing 

Walt Disney extends tenure of Bob Iger

licensing

  The Walt Disney Company’s board of directors has extended Bob Iger’s contract as chairman and chief executive officer till July 2, 2019. He was initially to retire in 2016.  Here, it is interesting to note that in 2014, his tenure was extended by another two years through June 2018. The Disney board has been seeking his successor for two years. “Given Bob Iger’s outstanding leadership, his record of success in a changing media landscape, and his clear strategic vision for Disney’s future, it is obvious that the company and…

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