Celebrity Licensing 

Ranveer Singh slips into Durex jeans; says it fit him really well

Well-known condom brand Durex has thrown open its new range of denims. Now, do you know who first put its first pair of jeans? It was none other than the current heart throb Ranveer Singh. It is well-known that the Bajirao Mastani actor had grabbeda lot of attention when he rapped and danced while endorsing the condom brand Durex. In fact, the style with which he featured in its TVC became the talk of the town. Now, Ranveer has taken the endorsement to another level. He is now advertising the new denim range for…

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Celebrity Licensing 

ABG in a joint venture with famed golfer Greg Norman

  Authentic Brands Group (ABG) has formed a joint venture with a Hall of Fame golfer and entrepreneur Greg Norman that will own and manage the golfer’s Shark brand. Under the terms of the agreement, ABG will focus on the growth and development of consumer products and endorsements to deliver programmes that reflect Norman’s “confidence, sophistication, charisma and appeal.” Furthermore, Greg Norman Golf Course Design, Greg Norman Real Estate, Greg Norman Media, Greg Norman Investments, Greg Norman’s Australian Grille and Shake Wake Park will be excluded from the partnership. “We…

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Apparel Licensing Publication Licensing Toys & Games 

Zinkia Ent. inks several licensing deals

  Zinkia Entertainment, producer of the show POCOYO, has introduced a new female character by the name of Nina. She leads Zinkia’s strong commitment with entertainment industry in 2017. Nina is a tiny girl who lives in the wilderness among plants and flowers, always accompanied by her loyal pet robot, Roberto. The Spanish company has already closed major licensing deals for this new character whose first products will be available in the upcoming months. The entitities with who licensing deals have been made are Bandai and Comansi for the toy…

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