Game Licensing 

Alibaba set to enter games distribution biz

      Alibaba Games and Alibaba Mobile Business Group have come out with plans to enter the game distribution industry. To kick off its initiatives, the company has partnered with Mali.ru Group, TFJoy, Efun and ONEMT to establish the Global Strategic Alliance of Game Distribution. The partnership which will aim to bridge the mobile games distribution between China and Russia, Europe, Japan, the Middle East and the U.S. and provide upgraded gaming experiences to local users. “The development in mobile games market in the five biggest international markets–Europe and the U.S., Japan and South…

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Brand Licensing Collaborations 

20th Century Fox teams up with Pepsi for Empire

  20th Century Fox has joined forces with Pepsi to develop a series of digital content and real-life experiences to celebrate the third season of Empire. By way of the collaboration, Pepsi will introduce three digital and social extensions which will serve as complementary builds to an on-screen narrative. These extensions will include: a nine-episode social series, which will debut on the series’ Facebook and Instagram and will continue the story of longtime characters A&R executive Becky Williams and Porsha; the launch of six limited edition Empire mini-cans featuring custom…

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Character Licensing 

Freddie Fox to do voice over for Dennis in new series titled Dennis and Gnasher: Unleashed.

  Freddie Fox will lend his voice to Beano’s mischievous character Dennis, in the brand new CBBC series titled Dennis and Gnasher: Unleashed. “As a life-long fan of Dennis, I am honoured to voice him for a new generation,” said Fox. “I am so excited to be carrying on the red and black striped legacy of a character adored for his mischievousness, energy, live in the moment attitude and full-on imagination. To borrow Dennis’ catchphrase, ‘this is going to be blam,’” he added. The 52-part TV show that will follow…

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Brand Licensing 

Brand Zara is one of the fastest growing apparel brands in India

In a span of seven years, Inditex or Industria de Diseno Textil SA, the owner of fashion brands Zara and Massimo Dutti, in association with Tata Group’s hypermarket and departmental stores firm, has opened as many as 21 outlets across eight cities in India. It is one of the fastest growing apparel brands in the country with revenue of Rs 842.57 crore as on March 31, 2016 showing a jump by 17 per cent compared to the previous year. Zara is the perfect stop for a perfect fashion dose that…

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