Apparel Licensing 

Eminem teams up with Carhartt to reveal E13-branded apparel

Rapper Eminem and American workwear brand Carhartt have revealed a line of E13-branded apparel exclusively at Carharttā€™s flagship store in Detroit, Michigan.Ā The latest series of E13 merchandise includes sweatshirts, t-shirts and hats. The latest collection will build on the pairā€™s earlier collaboration from November that saw the launch of the E13 brand and was established with the purpose of raising funds for the Verses Project (a branch of the Community Music Schoolā€“Detroit) that works in association with the Michigan State University School of Music to teach students literacy through songwriting.…

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TV Series Licensing 

Nickelodeon in a pact with Argentinaā€™s Superstudio

Happy with its best Q1Ā ratingsĀ in five years, Nickelodeon has entered into a partnership with Argentinian creative agency Superestudio. Revealed at the 2017 Kidsā€™ Choice Awards over the weekend, the new look and feel blends live action with 2D and 3D animation and focuses on the playfulness and imagination in the lives of kids. The new content depicts children interacting with the real world and reimagined versions of Nickā€™s iconic characters and properties including SpongeBob and The Loud House. The channel also got inspired by the surreal nature of GIFs, memes…

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Movie Licensing 

Animasia Studio, Malaysia ties up with three Chinese companies

As it continues to expand its Chuck Chicken property, Malaysian production houseĀ Animasia Studio has entered into key partnerships with three Chinese companies. Guangzhou-based company TangChao Animation Technology Co. will serve as Animasiaā€™s merchandising partner. The company is investing in the manufacture of more than 200 types of Chuck Chicken-branded toys and merchandise. Meanwhile, Leader Reputation Network Technology is developing a range of mobile content and games for China and regional distribution. Animasia Studio has also partnered with the VOD platform iQIYI, which is investing in and distributingĀ Chuck ChickenĀ mobile games in…

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