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Day: March 8, 2017

Character Licensing Corporate Brand 

CPLG in strategic alliance with Tycoon Group

licensing,

  DHX Media-owned CPLG (Copyright Promotions Licensing Group) has got into a strategic alliance with Latin America’s largest licensing network Tycoon Group. The partnership is expected to strengthen both companies’ regional licensing activities. It will also maximize key brand opportunities across a combined network of Europe, the Middle East and Africa (EMEA), North America and Latin America by offering one-stop-shop solutions to brand owners and retailers in content, brand development, retail management, sourcing, branded promotions and live events. With more than 40 years of licensing experience working with popular brands like Teletubbies, Sesame…

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Character Licensing 

Mondo TV in for a global licensing and merchandising deal with Panini for 3D-animated series

licensing,

Mondo TV Suisse’s new 3D-animated series YooHoo & Friends is going in for a global licensing and merchandising deal with Panini. Under the agreement, Panini will produce branded stickers, trading cards and photocards and will launch at retail stores in early 2018. Launching this year, YooHoo & Friends is based on the Aurora World line of plush toys, 80 million of which have been sold since its global debut in 2007. The series follows five friends who help endangered animals, and is co-produced by Mondo TV Suisse and Aurora World Corporation. Previous seasons of YooHoo & Friends featured…

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Game Licensing 

Warner Bros. Interactive Entertainment, TT Games and Lego Group launch Lego Worlds

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  Following in the popular open-world game franchise Minecraft, Warner Bros. Interactive Entertainment, TT Games and The Lego Group have officially launched their own explorative title Lego Worlds. Currently available for Sony PlayStation4, Microsoft’s Xbox One and online entertainment platform Steam, Lego Worlds lets players embark on a creative adventure to become a Master Builder. The game lets users imagine, build, paint and shape a variety of fantastical environments, while also interacting with and helping other Lego characters along the way. Other features include online multiplayer functionality and assorted of vehicles and creatures, which…

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Celebrity Licensing 

Bruce Lee Enterprises signs exclusive representation agreement with Beanstalk

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Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk. The new partnership will aim to extend the personality rights of the world famous martial artist for use in advertising, long-term brand associations and select product opportunities. Lee created a new martial art called Jeet Kune Do that incorporated mind, body and spirit while as an actor, his stardom redefined the perception of Asian Americans. Today, Lee’s legacy of self-expression, equality and pioneering innovation continues to inspire people around the world. Martin Cribbs, VP, brand management…

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