Entertainment One ties up with Youth Sport Trust

  Entertainment One (eOne) has tied up with Youth Sport Trust (YST). As part of the partnership its popular animated TV property PJ Masks becomes a brand ambassador for YST’s work with young children in the UK. eOne will collaborate with YST on a PJ Masks branded initiative that will introduce an Early Years day to the charity’s popular annual National School Sport Week that will be rolled out to over 9000 schools and early learning venues across the UK from 26  to 30 June, this year. The initiative entitled…

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Collaborations TV Series Licensing 

Hopster gets into exclusive partnership with HarperCollins

UK-based Subscription Video On Demand (SVOD) provider, Hopster has got into an exclusive partnership with HarperCollins Children’s Books that will bring titles like Judith Kerr’s The Tiger Who Came to Tea and Oliver Jeffers’ Up and Down to the multiplatform service. Released yesterday in honour of World Book Day, a dozen titles are featured in the app’s newly launched Book Boat section. Currently, they are available to Hopster’s UK subscribers. Additional books will launch on a monthly basis. (Twelve eBooks, two audio books and one video book will be available at all times.) Debuting in 2013,…

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Apparel Licensing Game Licensing Institutional Licensing Merchandise Licensing Sports 

Ferrero Group appoints Global Icons as global licensing agent for its Kinder Surprise brand

  The Ferrero Group has appointed Global Icons as its worldwide licensing agent for its Kinder Surprise brand. In the terms of the agreement, Global Icons will aim to deliver merchandise that reflects the joy, pleasure, trust and taste experience of the brand. It will also target key categories including apparel, sports, stationery, back-to-school, children’s bedroom storage, luggage and bags, gifting and gadgets. David Williams, general manager, Global Icons Europe observed, “Our agency is delighted to partner with this exciting brand and deliver a premium brand experience, by introducing new…

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Apparel Licensing Character & Entertainment Character Licensing Entertainment Licensing Fashion Licensing TV Series Licensing 

CN announces names of licensees to create apparel inspired by Powerpuff Girls

  The Cartoon Network has revealed the names of  a number of licensees in the U.K. to create apparel and accessories inspired by The Powerpuff Girls. The new licensees for the animated series include Bioworld Europe for ladies’ daywear including t-shirts, sweatshirts, jumpers and leggings, H&A for cosmetics,  for kids’ fashion bags and Imagine8 for jewellery and hair accessories. Additionally, the channel has partnered with London-based fashion label Fyodor Golan for a fall/winter collection which was unveiled at the London Fashion Week. The cool credentials and distinct visual aesthetic of ‘The Powerpuff Girls’ perfectly translates into…

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Brand Licensing Celebrity Licensing 

Authentic Brands Group ties up with Bombas

  Authentic Brands Group, owner of Muhammad Ali Enterprises, has partnered with Bombas to create a collection of socks inspired by the late well-known boxer. The Muhammed Ali x Bombas collection will celebrate Ali’s legacy and contributions as a world-class athlete activist and humanitarian. It will also draw inspiration from quotes, images and the personal style of the boxing legend. Moreover, for every pair purchased, Bombas will donate a pair of specially designed socks to those in need. The Ali-branded sock range will launch this year and will be supported…

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