Character Licensing Entertainment Licensing TV Series Licensing 

Peppa Pig is most popular programme in China

Peppa Pig’s march ahead is going unhindered.  Since its launch in 2004, the show has aired in over 180 territories and has become the top pre-school entertainment brand in many countries and won the hearts of pre-school children and their parents. Peppa’s porcine empire has most recently extended into Asia, where it has been running for 18 months.  But most impressive is the rapid and widespread penetration into China, the world’s largest entertainment market.  Since its launch with national broadcaster and anchor partner CCTV in June 2015, Peppa Pig has become one…

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Brand Licensing Character & Entertainment TV Series Licensing 

Pathé Live Kids initiative makes Masha and the Bear a hit in France

  Pathé Live Kids, a new initiative that shows exclusive kids content on the big screen, has made box office ring in the French market with as many as 90,000 cinema admissions recorded for screenings of exclusive Masha and the Bear content. The show, which screened on weekends and in school holidays, offered six brand new Masha episodes all brought together in a feature-length show with a presenter introducing each episode and interacting with the audience. Screenings started in early January. But due to high demand, the screenings were extended by two…

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Brand Licensing Entertainment Licensing Movie Licensing 

Studio 100 aligns with WeKids Asia to get its iconic brands to China

      Studio 100 has teamed with animation firm WeKids Asia, which will see the company’s iconic brands heading to China. After the teaming up, Maya the Bee, Vic the Viking, Nils Holgersson and Blinky Bill will now be available in the Chinese market. This will be distributed via television, VOD platforms and Home Video. “We are enthusiastic to start working with Sean Chu and his talented team on four of our most popular brands in the territory of China,” said Martin Krieger, head of global distribution at Studio…

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Apparel Licensing 

Smiley joins forces with Best Seller Group’s Only design for new apparel range

Smiley has joined forces with the Best Seller Group to bring out a new apparel range exclusively in Best Seller’s Only stores throughout China for the first time.n The new collection will aim to pay tribute to the brand’s mission to make the world a happier place and will place on the classic Smiley logo through a variety of dresses, tees, blouses and more. Nicolas Loufrani, chief executive officer, Smiley Company said,“After the huge success of the Smiley London launch with Selected, we are now working with another great brand…

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Character Licensing Entertainment Licensing TV Series Licensing 

Thomas Cook ties up with Fremantle Media Kids & Family

U.K. holiday company Thomas Cook has tied up with Fremantle Media Kids & Family to feature a host of Danger Mouse-themed activities at Thomas Cook and Airtours kids’ clubs. Under the terms of the agreement, forty Thomas Cook and Airtours kids’ clubs locations will include two-hour sessions featuring themed activities based on the action comedy series. Delving on the subject, Tony Hopkins, product director, Thomas Cook U.K. & Ireland said, “We want all of our younger holidaymakers to have a great holiday, and the activities we’ve developed with the ‘Danger…

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Character Licensing Entertainment Licensing TV Series Licensing 

20th Century Fox to celebrate twentieth anniversary of Buffy the Vampire Slayer

  20th Century Fox Consumer Products will celebrate the 20th anniversary of the television cult classic Buffy the Vampire Slayer on March 10 with a slate of products, activations and more. Additionally, Fox has secured a range of key licensing partners across categories including apparel, publishing, novelty items and games. Licensees include Dark Horse, Simon & Schuster, Insight Editions, Hot Topic, Harper Design, AC/DC Apparel, Jasco, Upper Deck and Ripple Junction, among many others. BoxLunch, a novelty gift store with a cause, will also mark the series’ 20th anniversary with an…

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